WhatsApp & Telegram Integration
All client chats inside CRM. Automated scenario-based broadcasts, payment reminders, birthday greetings, and automatic onboarding of new students
Learn moreTired of juggling amoCRM + Alfa CRM?
One system instead of two: accounting, sales, and communications for your center
- Save 2 hours a day on attendance, payments, and payroll
- Never lose leads: sales funnel shows where the money is
- Parents get WhatsApp reminders — no more time wasted on calls
★ 5.0 •
500+ centers registered in Umai
Not sure we are the best CRM? Ask ChatGPT to run an honest comparison.
Sound familiar?
Common learning center problems that Umai solves for you
Tracking students in Excel while leads live in WhatsApp chats
Data scattered, reports assembled manually, leads get lost
All contacts, leads, payments and analytics — in one system
Admin forgot to call — student left for a competitor
No reminder system, calls and inquiries lost in the flow
Auto-notifications in WhatsApp — parents and students always informed
End of month: 3 hours calculating teacher salaries
Manual counting of hours, rates, percentages — errors and disputes
Salaries calculated automatically based on attendance and rates
Built for every type of center
Umai CRM adapts to your business type. Choose your niche.
👶
Kids centers
Age groups, subscriptions, WhatsApp for parents
🎵
Music schools
Individual & group lessons, instrument tracking
🌍
Language schools
Groups by level, testing, scheduling, CRM
💃
Dance studios
Room scheduling, subscriptions, choreographer payroll
⚽
Sports clubs
Training, attendance, subscriptions, coach payroll
📚
Tutors
Individual scheduling, payment tracking, reminders
👶
Kids centers
Age groups, subscriptions, WhatsApp for parents
🎵
Music schools
Individual & group lessons, instrument tracking
🌍
Language schools
Groups by level, testing, scheduling, CRM
💃
Dance studios
Room scheduling, subscriptions, choreographer payroll
⚽
Sports clubs
Training, attendance, subscriptions, coach payroll
📚
Tutors
Individual scheduling, payment tracking, reminders
👶
Kids centers
Age groups, subscriptions, WhatsApp for parents
🎵
Music schools
Individual & group lessons, instrument tracking
🌍
Language schools
Groups by level, testing, scheduling, CRM
💃
Dance studios
Room scheduling, subscriptions, choreographer payroll
⚽
Sports clubs
Training, attendance, subscriptions, coach payroll
📚
Tutors
Individual scheduling, payment tracking, reminders
Everything you need is built in
Everything for accounting, sales, and communications — no Excel, paper journals, or chat chaos
AI Assistant & Automation
Customizable AI bot for auto-replies, 18+ chatbot scenarios, and automatic negative sentiment detection in conversations
Learn moreAutomatic Payroll Calculation
Automatic payroll calculation for teachers and staff based on lessons delivered, rates, and actual workload. The system accounts for bonuses, penalties, amount limits, and generates a transparent payroll statement for any period
Learn more
Multi-Branch Management
Each branch operates in a separate account for clean financial analytics.
The manager can quickly switch between branches in one click and oversee the entire network without losing transparency.
Sales Funnel & Analytics
Manager conversion rates, teacher performance, room occupancy, and group stability — make data-driven decisions
Learn moreSchedule & Attendance
10+ calendar views. Automatic attendance marks, rescheduling, and membership deductions — no journals or spreadsheets
Learn moreWorking with a CRM takes you to a new level
Umai CRM is tailored for client and sales tracking in kids and education centers, sports clubs, creative studios, fitness and dance studios
№1
CRM for kids centers and franchises in Kazakhstan
Unlimited users
15 min
Average support response time
7
days
Free access to the system
3
x
Less time to run the business*
* Based on a review of Umai CRM by Kinderly Kazakhstan kids club.
Umai by the numbers
These are not marketing promises but what centers have already done in the system. Counted from the live database and refreshed every five minutes.
$ 5.03M
in center turnover has gone through Umai
100,540
students entered into the system
912
centers registered in Umai
884,433
class attendances marked
103,131
messages sent by automation robots
2,291,731
messages delivered to clients from the system
Trusted by
Our whole network of kids centers moved to Umai CRM — super convenient: attendance, communications and payments all in one place.
We want to say a huge thank you to the whole team behind the Umai CRM system. It has noticeably simplified the internal processes of our company: it became easier to see all the information on a student, every lead and every deal stage.
It is also a very convenient system for working with branches: no more digging through piles of spreadsheets — all the information is in one place, simply split by centre.
For teachers the system became automated too: there is no need to type in student details, their phone numbers and parents' personal numbers by hand — all of that is created back at the deal stage. In attendance, students are automatically assigned to the right group, and the teacher only has to flip the toggle between “present” and “absent”.
For students, the app helps them see transparent progress in their work with the teacher and rate lessons. Getting that kind of feedback from our clients matters a lot to us.
Overall, our impression of Umai CRM is positive.
It is also a very convenient system for working with branches: no more digging through piles of spreadsheets — all the information is in one place, simply split by centre.
For teachers the system became automated too: there is no need to type in student details, their phone numbers and parents' personal numbers by hand — all of that is created back at the deal stage. In attendance, students are automatically assigned to the right group, and the teacher only has to flip the toggle between “present” and “absent”.
For students, the app helps them see transparent progress in their work with the teacher and rate lessons. Getting that kind of feedback from our clients matters a lot to us.
Overall, our impression of Umai CRM is positive.
We looked for a CRM for a long time and worked with another one — Umai fits our centre one hundred percent. Schedule, staff, messaging — all in one place, and it saves time. As a director I see the business numbers at any moment. I recommend it: it will put your business in order.
WhatsApp chats and auto notifications relieved admins — more signups, fewer no‑shows.
Before installing a CRM system I studied and compared many of them. I was especially interested in a Kazakhstani product of our own. Then I came across Umai CRM online. After talking to the team, meeting them and getting the details, we decided to roll the system out in our centre.
The main advantage of Umai CRM is that every function you need is built into a single system. That is very convenient for training centres and for centres running various clubs.
The system includes:
• A web version — you can work from a desktop or a laptop;
• A mobile app — very convenient to manage things from your phone;
• A section for parents and students;
• A separate account for teachers;
• A management layer for administrators and centre directors.
All in all the system is very convenient and well thought through. I would recommend Umai CRM to every centre director running clubs or study programmes.
The main advantage of Umai CRM is that every function you need is built into a single system. That is very convenient for training centres and for centres running various clubs.
The system includes:
• A web version — you can work from a desktop or a laptop;
• A mobile app — very convenient to manage things from your phone;
• A section for parents and students;
• A separate account for teachers;
• A management layer for administrators and centre directors.
All in all the system is very convenient and well thought through. I would recommend Umai CRM to every centre director running clubs or study programmes.
UMAI CRM has become a real helper in our business. We stopped losing clients, sped up request processing and improved service. The convenient interface and clear analytics help make the right decisions. An excellent tool for those who want to grow and develop.
We implemented the Umai CRM system and saw real benefits for the business in practice.
The system helped us optimize the schedule, organize finances and, most importantly, get strong analytics. We track average check, conversion, client growth dynamics and fully control the educational process — from attendance to homework completion for each group.
I would also like to note product development: the Umai team really works fast. Managers respond promptly to requests and implement improvements almost instantly — this is rare in the market.
Umai is not just a CRM, but a tool that helps build a systematic and manageable business.
The system helped us optimize the schedule, organize finances and, most importantly, get strong analytics. We track average check, conversion, client growth dynamics and fully control the educational process — from attendance to homework completion for each group.
I would also like to note product development: the Umai team really works fast. Managers respond promptly to requests and implement improvements almost instantly — this is rare in the market.
Umai is not just a CRM, but a tool that helps build a systematic and manageable business.
CRM — просто находка 😍 Все клиенты и оплаты теперь в одном месте, ничего не теряется. Работать стало намного легче и быстрее. Реально упрощает жизнь!
Umai freed our team from the routine of spreadsheets and the constant worry of missing something — for that we want to say a special and heartfelt thank you to the Umai team.
Before the rollout, the school ran on Google Sheets: the schedule in one file, attendance in another, payments reconciled by hand. Calculating salaries took almost a whole day, and manual entry led to mistakes that caused misunderstandings with teachers and parents.
We chose Umai as a local solution that brings the entire work of the school together in one place. We are especially grateful for the onboarding: they didn't leave us alone with the new software — they guided us every step of the way and truly listened to our wishes. It felt like we weren't just \"another client\" to the Umai team, but a school they genuinely invest in.
What changed:
• it's convenient for teachers: schedule, attendance and salary in one system;
• it's easier for the team: student records, schedule, attendance and payments all together;
• the director can see finances and analytics — control is more transparent, with fewer errors.
Payments now go through Kaspi automatically — no more manual reconciliations in the evenings. Reports are at the team's fingertips, and the numbers and analytics are visible right here and now. Decisions are made based on data, not on gut feeling.
Today the team works more calmly, and our energy goes into growing the school rather than wrangling spreadsheets. Thank you, Umai.
Before the rollout, the school ran on Google Sheets: the schedule in one file, attendance in another, payments reconciled by hand. Calculating salaries took almost a whole day, and manual entry led to mistakes that caused misunderstandings with teachers and parents.
We chose Umai as a local solution that brings the entire work of the school together in one place. We are especially grateful for the onboarding: they didn't leave us alone with the new software — they guided us every step of the way and truly listened to our wishes. It felt like we weren't just \"another client\" to the Umai team, but a school they genuinely invest in.
What changed:
• it's convenient for teachers: schedule, attendance and salary in one system;
• it's easier for the team: student records, schedule, attendance and payments all together;
• the director can see finances and analytics — control is more transparent, with fewer errors.
Payments now go through Kaspi automatically — no more manual reconciliations in the evenings. Reports are at the team's fingertips, and the numbers and analytics are visible right here and now. Decisions are made based on data, not on gut feeling.
Today the team works more calmly, and our energy goes into growing the school rather than wrangling spreadsheets. Thank you, Umai.
You're paying for 6 tools. You only need one.
Centers spend over 382 $/mo on separate systems + 300 $ on integration. With Umai CRM, everything is already built in.
Before
- Amo CRM or Bitrix24 for sales management 60 $/mo
- Paraplan or Alfa CRM for center management 40 $/mo
- WhatsApp broadcasts (Wazzup) 72 $/mo
- Chatbot 100 $/mo
- Digital contract signing (EDS) 100 $/mo
- Inventory management 10 $/mo
- Setup & integration from 300 $ one-time
Total per month
382 $
Now
CRM + messengers + broadcasts + auto-robots + inventory + advanced analytics + schedule + payroll + mobile app
100 $/mo
✓ Expert hours included from 6 months · ✓ Free implementation from 12 months · ✓ Unlimited users
Annual savings
3 684 $
You're losing ~4 000 $ per year while using separate services
While competitors piece together tools — you're already running at full power. One platform, zero integration headaches, total control.
We compared ourselves with each of them — features, money and data migration:
Umai vs Alfa CRM
Umai vs Битрикс24
Umai vs amoCRM
Umai vs Paraplan
Umai vs Kommo
Umai vs МойКласс
Umai vs Altegio
Umai vs Excel
Pricing
7 days free • Cancel anytime
The second and each additional branch is 10% cheaper. This adds up with the discount for the billing period.
Moving over is on us
Launch takes 1–2 working days. Data migration and support are free on every plan.
1
Sign up
An account in 2 minutes. All we need is an email or a phone number — no card.
2
Setup
We set up groups, schedule, teachers and plans together with you. You will not be left alone with an empty system.
3
Data import
We move students, memberships and balances from Excel, Qosymsha.kz, Alfa CRM and Bitrix24. We say upfront what comes over as is and what you start fresh.
4
Launch
We train admins and teachers. After that support lives in WhatsApp — no cap on requests, not just during launch.
Data migration and support are never billed. Turnkey onboarding is free on Extended+ and AI plans with a 12-month subscription; on Basic it is paid separately. How onboarding works →
Frequently
asked
questions
What is your main advantage?
Umai CRM is built by practitioners in kids and supplemental education. Instead of two tools (e.g., Bitrix24/amoCRM for sales and Alfa CRM/Paraplan/Hollyhope for operations) you get a single CRM: leads and customers, communications (WhatsApp/Instagram), AI chatbot (on the «AI center management» plan), schedule and bookings, attendance, payroll and analytics — all in one place.
How long is the free trial available?
After signup you get a 7-day free trial with full functionality. If that's not enough — we'll extend access and help with onboarding.
How long does it take to launch?
Usually 1–2 business days: we connect the account, import data, set up roles and access, and create classes, groups and schedules.
Are there limits on the number of students, teachers and administrators?
No. UMAI CRM has no limits on the number of students, teachers and administrators. You can add an unlimited number of users in any role at no extra cost.
Can I upgrade from the basic to the full plan?
Yes, anytime. Access to Kanban and advanced features opens immediately after upgrade.
Do you help with onboarding and integrations?
Yes. Email and WhatsApp support is free and unlimited — always. On top of that, a 6-month subscription includes 5 hours of expert work: team training and personal setup for your center — that is 200 $ worth of services. A 12-month subscription includes 7 hours plus turnkey implementation, 580 $ in total. Bought separately, implementation costs 300 $ and an expert hour is 40 $. On the Basic plan services are paid separately.
Can I bulk import data (e.g., from Alfa CRM)?
Yes. We support import from Alfa CRM and Bitrix24 — we'll create classes, students, schedules and payments. We help migrate from other CRMs too.
How much does messaging and multichannel communication cost?
This feature is included in the "Extended+" plan. The plan costs 129 $ per month. No hidden fees or third-party modules required for messaging and multichannel communication.
Can you add features that are not yet in the CRM?
We regularly update the system based on client requests. If a new feature is useful and relevant for most learning centers, it can be added to the core functionality.
Contact formWhat if the CRM doesn't suit me?
We offer 7 days of free testing with no card required. If the system doesn't fit — you simply don't renew. No hidden charges, penalties or obligations.
Are updates paid?
No. All updates, new features and improvements are included in the subscription. You always work on the latest version — no extra charges.
How do you ensure data security?
We use backups, access control, encryption and protected infrastructure with DDoS protection.
How much does Umai CRM cost?
Plans start from 41 $/mo billed yearly (or 49 $ billed monthly). Details in the Pricing section.
Go to pricingWhat integrations are supported?
13 integrations with various services. This list is constantly growing based on client requests.
How do I add multiple users to one account with different access levels?
In Settings — "Roles" you create access levels (owner, manager, teacher, etc.), and in "Access" you add staff and assign the appropriate permissions. Each user sees only the sections and actions they are allowed.
Video tutorial "Roles"Where can I read the Public Offer and Privacy Policy?
Public Offer and Privacy Policy are available on the site.
Still have
questions?
Message us on WhatsApp or leave your email — we'll help you find the right solution.
A bit of statistics
About how a CRM for a learning centre usually gets chosen
80%
of owners sign up before they even scroll halfway down this page
…19%
open the pricing first — and sign up from there
and1%
read this far. You are that 1% who counts the money before, not after
Want to be sure Umai is right for you?
Pick your field — and AI will compare Umai with your current CRM. No promises: features, money and data migration only.