Ads bring the wrong people
There seem to be plenty of leads, but only a handful reach a trial. In the end you cannot tell which campaign brings students and which only brings clicks.
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CRM for learning centers, schools and studios
Plenty of leads, but few students?
See the whole funnel: where each lead came from, how many reached a trial and how many bought a membership. Ads, administrators and trial lessons stop being a black box.
7 days of full access · No card required · We help you tag your lead sources
Where students drop off along the way
There are three steps between a lead and a membership, and at each one someone quietly drops out.
Booked, but never showed up
Trials are booked by phone, and the administrator sends a reminder if they remember. Half of those booked never come, and the spot in the group sits empty.
Trial done, but no membership bought
The parent said “we will think about it”, and that was it. Nobody called back two days later, and the spreadsheet was left with a row and no outcome.
How Umai shows where students slip away
Three screens from the dashboard: the path of a lead from the first message to a membership.
Solution 1 of 3
You know the lead source from the very first message
- Leads from WhatsApp, Instagram, your website or Meta ads arrive tagged with where they came from
- Source report: how many leads, trials and memberships each channel brought in
- For Instagram and Facebook ads, spend is pulled in, so you see the cost per lead and the cost per student
Solution 2 of 3
Trials under control: who booked, who came, who bought
- The trial booking is in the lead card: date, group, teacher
- The “attended / no-show” mark is set in the schedule and shows up in the funnel right away
- Trial-to-membership conversion is calculated by source and by staff member
Solution 3 of 3
A robot brings back the ones who will “think it over”
- Lead stuck at the “Thinking it over” stage? After the time you set, the robot writes on its own
- You set the text and timing; 18 ready-made templates switch on in two clicks
- The message goes out from the center number, and the reply goes to the responsible administrator
Find out your lead-to-student conversion rate
We tag your sources and build a funnel around your stages during the trial week. No card, no commitment.
Launch in 1–2 days without pausing your center
We make the move together: you keep running classes, we set up the system.
We connect your channels
On day one we link your center WhatsApp and Instagram to Umai. Chats work as before, but now they land in the system.
We move your data
Students, groups, memberships and remaining classes come over from your spreadsheets or previous CRM, free of charge. You check it, and you are ready to go.
We train your administrators
A short training session built around your processes, plus a knowledge base at hand. Questions that come up along the way go to our support chat, and it is free.
Centers that already moved their leads to Umai
Heads of kids centers and language schools on what changed after the switch.
«Our whole network of children's centers moved to Umai CRM — records, communication and payments are now in one place.»
Kamilla Shungarina
Kinderly, a network of children's centers
«Before installing a CRM I studied and compared a lot of systems. Umai's main advantage is that every function we need is gathered in one system.»
Maksat Mukhtarov
«Kerbez» learning center
«WhatsApp chats and automatic notifications took the load off our admins — more sign-ups, fewer missed classes.»
Director of OLS
language center
One subscription per center. No extra fees for students or staff
Chats, the lead funnel, schedule, memberships, payments and teacher payroll are all included in the «Extended+» plan. As many students, groups and staff as you need.
Need only record-keeping, without the funnel and chats? Go with «Basic»: 41 $ per month when paid annually.
All plans and what they include →
Extended+
when paid annually
108 $
per month
- WhatsApp and Instagram in one window, with an owner for every lead
- Lead funnel: from the first message to a paid membership
- Schedule, attendance, memberships and debts
- Reminder robots for trial lessons and payments: 18 ready-made templates
- Teacher payroll, online payments and mobile apps for staff and parents
129 $ per month when paid monthly. A second branch is 10% cheaper. The AI bot that answers clients on its own comes with the «AI centre management» plan, 224 $ per month when paid annually.
Frequently asked questions
How does Umai know where a lead came from?
WhatsApp and Instagram messages arrive tagged with the channel; website and Meta ad leads carry the campaign and ad tags. For phone calls and walk-ins, the administrator marks the source when creating the lead.
Can I see which administrator sells best?
Yes. Funnel reports calculate conversion for each owner, from lead to trial and on to membership.
How is the cost per student calculated?
For Instagram and Facebook ads, spend is pulled in automatically, and the system shows the cost per lead and per student for each campaign. For other channels, divide your budget by the number of buyers in the source report.
What about people who booked and did not show up?
The robot reminds them about the trial the day before and a few hours ahead. If they do not come, it messages them and offers another time. Every such message is visible in the lead card.
Do I have to change my sales process?
No. We build the funnel around your stages: lead → trial → membership, or something more complex, with separate funnels for branches and programs. Robots are switched on from 18 ready-made templates, and you adapt the texts to suit you.
How much does it cost?
The funnel, sources, chats and robots are included in the «Extended+» plan: 108 $ per month when paid annually or 129 $ when paid monthly. No limits on students or staff.
Still have
questions?
Message us on WhatsApp or leave your email — we'll help you find the right solution.
Work out what one student costs you
Signing up takes a minute, and you get 7 days of full access with no card. We will connect your WhatsApp and Instagram and move your data during the trial week itself.
