Umai CRM Knowledge Base Sales funnel Creating a New Lead
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Creating a New Lead

A new Lead is created directly from the “Kanban of Leads (Канбан лидов)”. 

In the desired column click “+ Add”, after which the “New Lead” window will open.


What to fill in the “New Lead” window

  • “Lead name” — required field. Enter the name of the client or parent. This name will be displayed on the card in the Kanban and in reports.
  • “Stage” — required field. Determines which column the card will appear in after saving. The selected stage directly affects the Lead’s position in the Sales funnel.
  • “Client” — a toggle to link to an existing client. If enabled, the Lead will be created based on an existing record. Behavior depends on CRM database matching settings and active deal.
  • “Phone” — used for contact and search. If the number already exists in the database, the system may detect a match.
  • “Date of birth” — saved in the client card and can be used in analytics.
  • “Email” — used for communications and mailings.


After clicking “Create”

  • The card appears in the selected column.
  • The creation date is recorded.
  • The Lead begins to be counted in statistics and analytics.
  • If notifications or automations are configured, they may trigger automatically.

The “Cancel” button closes the window without saving. 



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