One system instead of two
The lead board and the teaching records live together. No paying for a sales CRM plus a separate system for classes.
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CRM comparison for learning centers
Compare CRMs not by feature lists, but by your daily processes: messenger communications, schedule, attendance, payments, teacher payroll, tasks and automation.
Updated 22.09.2026 · prices verified against vendors' official sites
In short
For a learning center the market splits into three kinds of system. Sales CRMs (Bitrix24, amoCRM) handle enquiries well, but timetables, attendance, memberships and teacher payroll are not built in — the teaching side has to be assembled or run in a second system. Education record systems (Alfa CRM, Paraplan) cover classes and payments, but sales, chats and automation are limited and often sold as paid modules. Booking systems (Altegio) are strong on individual slots, yet group memberships, payslips and a parent portal need adapting. Umai CRM is built as one loop: sales, teaching, money and communication in a single product, with Kaspi, the Kazakh language and data held in Kazakhstan.
The price does not grow with your base
A flat subscription per center. No surcharges for students, staff, branches or modules.
Live in 1–2 days
Migration, setup and training are in the subscription. A free 7-day trial with no limits.
Choose a comparison
Each page helps you choose a system based on your processes.
Umai vs Alfa CRM
Quick migration and the "sales -> classes -> finance" pipeline for learning centers.
Umai vs Bitrix24
Universal CRM vs a vertical system for education tracking.
Umai vs AmoCRM
Sales CRM vs a system that also covers classes, payments and payroll.
Umai vs Excel
When spreadsheets are no longer enough: accountability, debts and automation.
Umai CRM vs Kommo
An international CRM for selling in messengers: official WhatsApp, bots, AI agents. We look at what it lacks for a learning center and what a two-system setup costs.
Umai CRM vs Moyklass
A vertical CRM priced by the number of active groups. We look at what the «Basic» version includes, what is PRO only, and what a center in Kazakhstan is missing.
Umai vs Paraplan
Two specialized solutions for learning centers — comparing features, apps and cost.
How to choose a CRM
for a learning center
If most sales happen in messengers and class/payment tracking is done separately — it's important that the system is built for education.
Communications and sales
Check where conversations live: in CRM or separately. If separately — context and control are lost. WhatsApp/Instagram next to the client card, assignee and next step.
Class and payment tracking
In education it's not just about leads, but also schedule, attendance, memberships, freezes, debts and revenue reports.
Automation and control
Robots and tasks help not to "forget" clients, payments and important actions. Auto-tasks for assignees, reminders and team transparency.
Nine systems
in one table
We compare by the processes of a learning center, not by feature counts. The detailed breakdown is linked in the last row.
| Criterion | Umai CRM | Alfa CRM | Параплан | Мой Класс | Битрикс24 | amoCRM | Kommo | Altegio | Excel |
|---|---|---|---|---|---|---|---|---|---|
| Specialisation | Учебные центры | Учебные центры | Учебные центры | Учебные центры | Универсальная | Продажи | Продажи в мессенджерах | Услуги и запись | — |
| Lead board and robots | Есть | Ограниченно | Ограниченно | Есть | Есть | Есть | Есть | Частично | Нет |
| Timetable and attendance | Есть | Есть | Есть | Есть | Нужно собирать | Нет | Нет | Требует адаптации | Вручную |
| Memberships, freezes, balances | Есть | Есть | Есть | Есть | Нужно собирать | Нет | Нет | Требует адаптации | Вручную |
| Teacher payroll | 7 схем | Есть | Есть | Есть | Обычно вне CRM | Обычно вне CRM | Нет | Требует адаптации | Вручную |
| WhatsApp and Instagram in the card | Входит | Wazzup24 или аналог | Wazzup24 или аналог | Wazzup24 или аналог | Wazzup24 или аналог | Wazzup24 или аналог | Входит | Wazzup24 или аналог | Нет |
| AI bot that knows the timetable | Есть | Не нашли | Не нашли | Не нашли | Другой сценарий | Не нашли | ИИ-агенты, без расписания | Не нашли | Нет |
| Mobile apps | 2 приложения | Есть | Не нашли нативного | 2 (ученику — в PRO) | Универсальное | Универсальное | Для продавца | 2 | Нет |
| Kaspi and Kazakh payments | Есть | Не нашли | Не нашли | Не нашли | Через интеграции | Через интеграции | Не нашли | Не нашли | Нет |
| Kazakh language | Есть | Не нашли | Не нашли | Не нашли | Есть | Не нашли | Нет русского и казахского | Не нашли | — |
| Data in Kazakhstan | Есть | Зависит | Зависит | Россия | Зависит | Зависит | Не нашли | Зависит | У вас |
| Pricing model | Подписка на центр | По активным ученикам + модули | По клиентам и филиалам | По числу активных групп | По пользователям | За пользователя, от 6 мес | За пользователя, в долларах | По сотрудникам | — |
| Full comparison | — | Compare → | Compare → | Compare → | Compare → | Compare → | Compare → | Compare → | Compare → |
The table scrolls sideways
Competitor data is taken from their official sites as of 22.09.2026. «Not found» means that on the publication date we found no information about built-in support for the feature — it is not a claim that it does not exist. Check current terms with the vendor.
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Frequently
asked
questions
Why is a vertical CRM often more cost-effective than a universal one?
Because key processes are already connected: schedule, attendance, memberships, payments, payroll. This reduces implementation cost and manual spreadsheets.
Can I manage sales from WhatsApp and Instagram?
Yes, through official integrations. We'll help set it up so conversations are logged in the client card and linked to the funnel and tasks.
How long does it take to launch Umai CRM?
Usually 1–2 days: we migrate data, set up basic processes and train the team.
Is it worth switching from spreadsheets to CRM if the center is small?
If there are regular sales, debts and admin workload — a CRM quickly pays for itself through discipline, tasks and automation.
Where is client data stored?
Umai is a local product: data is hosted on servers in Kazakhstan, with backups and access control.
Can I set up roles/permissions and is there an action audit?
Yes. Umai has roles and access permissions, as well as action tracking — this helps manage assignees and work as a team securely.
Still have
questions?
Message us on WhatsApp or leave your email — we'll help you find the right solution.