amoCRM is about the deal
Pipeline, tasks, sales analytics. A class, a membership and attendance are not its entities.
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Umai CRM vs AmoCRM
AmoCRM excels at managing the sales funnel. But a learning center has a "second half of life": schedule, attendance, memberships, payments and payroll. Umai unites sales and the learning process in one system — with an AI bot in WhatsApp, Kaspi payments and mobile apps for the team and students.
Updated 20.09.2026 · prices verified against vendors' official sites
In short
A learning center on amoCRM almost always runs two systems: amoCRM handles enquiries and deals, while classes, memberships and payments live elsewhere — in a record-keeping system or in spreadsheets. It works, but it means two subscriptions, two support desks, manual reconciliation between systems, and the question «which one is right» every time the numbers disagree. Umai CRM is built as a single loop: a lead from WhatsApp, a trial booking, a membership, attendance, payment and the teacher's payslip — one chain, one database, one invoice.
Two systems mean manual reconciliation
Payment in one, attendance in the other. Someone matches them by hand every month — usually the admin.
The difference in year one
Umai — 500,000 ₸ a year, everything included. The «amoCRM + record system + messaging connector» stack runs about 1,006,000 ₸ and up.
How we counted →Four scenes from
an ordinary day at a center
On the left, what happens. On the right, a live Umai screen — not a description of a feature.
Scene 01A WhatsApp enquiry
A WhatsApp enquiry
at 10:40 pm
A mother messages you on Saturday night. In Umai the conversation opens right inside the CRM: the AI bot answers on its own, knows the timetable and the open seats, books a trial class — and one tap on «Card» unfolds the lead beside it, with phone number, stage and owner.
Six months later, when that same mother comes back to renew, the whole conversation is in her card — not on the phone of an admin who has since left.
In UmaiChats are included in the «Advanced+» plan
In amoCRMThrough a third-party service — Wazzup24, for example, with a subscription per channel
Scene 02End of the month.
End of the month.
The teacher's payslip
The amount is calculated from the classes actually paid for in the period — allowing for substitutions, co-teaching and days off. The teacher sees the same payslip in the mobile app, so there is nothing to argue about.
Seven calculation schemes: per class, per hour, a share of payments, a share of working days, per day, salary, and salary plus a share.
In UmaiBuilt in, 7 calculation schemes
In amoCRMNot built in — calculated outside the system
Scene 03The membership is running out.
The membership is running out.
It will not renew itself
Three classes before it ends, a robot messages the parent on WhatsApp and assigns a task to the admin, while the student's card moves to the «up for renewal» stage on the client board. Nobody has to remember anything — the event happens by itself.
Eighteen such scenarios come ready out of the box and switch on in two clicks: trial reminder, first visit, missed class, overdue payment, birthday. No integrator required.
In Umai18 ready templates, two clicks to enable
In amoCRMSalesbot and triggers exist, setup usually goes through an integrator
Scene 04Who owes money
Who owes money
right now
Not at month end after a reconciliation, but as a single number on the dashboard. For every debtor: the amount, the group and a «send a WhatsApp reminder» button. The debt appears by itself when a student attends a class and there is no payment.
The parent can clear it themselves: the portal and the mobile app show the remaining classes, the amount owed and a Kaspi QR payment.
In UmaiDebt is tied to the class and the membership
In amoCRMTracking payments against classes lives in the second system
Comparison table
Umai CRM vs AmoCRM
Comparing by real tasks of learning centers: sales, class tracking, finance, payroll and automation.
Criterion
vertical, built for learning centers
amoCRM
CRM for a sales team
Sales and communication
Lead board and sales pipeline
✓
✓
Board for active clients — renewals and churn
✓ board by membership stage
Configured as a second pipeline
WhatsApp and Instagram inside the card ?
✓ in the «Advanced+» plan
Via integrations
Bulk messaging: WhatsApp, push, email
✓
Through third-party services
Telephony with recordings linked to the card
✓ SipUni
Through integrations
Robots and auto-tasks driven by center events ?
✓ 18 ready templates
Mostly about sales
AI bot on WhatsApp that knows the timetable and open seats ?
✓ «AI» plan
Salesbot, scenario setup
AI review of chats and calls: sentiment, flag to the owner
✓ «AI» plan
No built-in one found
Teaching operations
Timetable: groups, one-to-one, substitutions, rooms
✓
Usually outside CRM
Attendance with automatic deduction from the membership
✓
Usually outside CRM
Memberships: freezes, balances, refunds, auto-renewal
✓
Not built in
Curricula: level → course → lesson, student progression
✓
Not built in
Homework, grades, progress journal
✓
Not built in
Gamification: points, stickers, coins, leaderboard
✓
Not built in
Money
Payments, debts, student balance
✓ linked to the class and the membership
Often separate or via integrations
Online payments from students (Kaspi, card acquiring)
✓ Kaspi and Kazakh banks
Via integrations
Self-service QR payment in the parent portal
✓
Not found
Teacher payroll: 7 schemes, substitutions, co-teaching
✓
Usually outside CRM
Extra sales and stock tracking
✓
Through widgets
Management and team
Plan/actual report: lead → visit → retention, 18 metrics
✓
By deals; no teaching metrics
Roles, permission matrix, activity log
✓
✓
Branches and a network-wide overview
✓
Depends on plan
Mobile apps (iOS/Android) ?
2 apps: one for students, parents and teachers, the other for admins and owners
Sales-focused, no education workflow
Student, parent and teacher portals
✓
Not found
Local fit and terms
Kazakh interface
✓
Not found
Data stored in Kazakhstan
✓ Kazakhstan
Depends on provider
Price depends on the number of students and staff
No flat subscription per center
Yes — priced per user
Implementation and training
Included on «Advanced+» and «AI»
Depends on the integrator
Support
Free and unlimited
Depends on the plan and partner
Cost of ownership ?
from 41 $/mo when paid annually
Depends on integrations
Launch and onboarding
1–2 days
Quick, but sales-focused
* Information about AmoCRM capabilities is from the official website and public sources. Some features may require third-party integration and a separate subscription.
What the table
does not show
The scenes above showed how it looks. Here are three things you only see over the long run: how the product is built, what the plan includes, and what the first year actually costs.
1
The deal against the membership
In amoCRM the central object is the deal: it opens, moves through stages and closes. In a learning center the client's life only begins after «closed won»: the student attends classes, the membership is spent, in two months it needs renewing, and six months later they may quietly stop coming.
Umai has a second board for that — the active-client board: stages are computed from the remaining membership and attendance, so «running out soon», «hasn't come for two weeks» and «in debt» are columns rather than the result of a monthly export.
Bottom line. If retention and renewals matter more to you than new sales, look at what the system does after the deal closes.
2
Price per user against price per center
amoCRM is priced per user and sold in subscriptions of six months or more. For a center with five staff the Basic plan is around 26,000 ₸/mo and Advanced around 49,500 ₸/mo. Every new admin raises the bill.
Umai costs the same whether three people work for you or thirteen: a subscription per center, with no limits on students, groups or staff.
Bottom line. Price it not against today's team, but against the one you will have in a year.
3
Two systems and the question «which one is right»
The typical stack is amoCRM for enquiries and a separate record system for classes. The problem is not that it is expensive but that the data drifts apart: the payment went through in the record system while the deal in amoCRM is still at «awaiting payment»; the student stopped coming, yet in the pipeline they are still an active client.
Then someone reconciles it by hand every month — usually the admin, sometimes the owner.
Bottom line. Estimate how many hours a month go into reconciling the systems, and multiply by 12.
What it costs for a year
The subscription is only part of the spend. We count everything that lands in the budget.
Calculation scenario150 students · 5 staff · 1 branch · 12 months
«Advanced+»
Sales CRM for a year
500,000 ₸41,667 ₸/mo when paid annually, everything included
Implementation and process setup
Included
A system for classes and memberships
Included
WhatsApp and Instagram in the CRM
Included
Mobile apps for teachers and parents
Included
Team training
Included
Support
Free, unlimited
Minimum billing period
1 month
Total for the first year
500,000 ₸
amoCRM
a stack of two systems
Sales CRM for a year
≈ 312,000 ₸amoCRM «Basic», 5 users, minimum 6-month subscription
Implementation and process setup
Usually integrator services
A system for classes and memberships
≈ 262,000 ₸ — a separate subscription
WhatsApp and Instagram in the CRM
36,000 ₸/mo — Wazzup24, for example432,000 ₸ a year
Mobile apps for teachers and parents
No industry-specific ones found
Team training
Separately with each vendor
Support
Separately with each vendor
Minimum billing period
6 months
Total for the first year
≈ 1,006,000 ₸
Two subscriptions plus a messaging connector, before integrator services and the hours spent reconciling the systems.
* amoCRM prices follow the official tenge pricing as of 20.09.2026: Basic at 5,199 ₸ per user per month, minimum six-month subscription. The cost of the record system is an indicative figure based on the «Business» plan of one widely used solution for learning centers, converted at the National Bank of Kazakhstan rate on the publication date. The messaging connector cost follows providers' public rates. Every center has a different stack and user count — your calculation will differ.
Centers that have already moved
Three stories from different niches — what it was like before and what changed after.
«Our whole network of children's centers moved to Umai CRM — records, communication and payments are now in one place.»
Kamilla Shungarina
Kinderly, a network of children's centers
«Before installing a CRM I studied and compared a lot of systems. Umai's main advantage is that every function we need is gathered in one system.»
Maksat Mukhtarov
«Kerbez» learning center
«WhatsApp chats and automatic notifications took the load off our admins — more sign-ups, fewer missed classes.»
Director of OLS
language center
Stress-free migration from AmoCRM
We'll transfer your funnel and database, set up class/payment tracking and train the team — launch in 1–2 days.
1
Audit
and plan
We look at how your records work today, which processes matter most, and agree a launch plan. A 30–40 minute call.
2
Data
import
We move students, contacts, groups, memberships and remaining classes to an agreed structure. We check the numbers together with you.
3
Integrations
We connect WhatsApp and Instagram, plus telephony and Kaspi payments if needed, so enquiries and payments land in the card straight away.
4
Training
and launch
We walk admins, teachers and the owner through the scenarios, run a pilot on one group and lock in the working rules.
What we move over,
and what we set up fresh
We agree on this in writing before we start — so there are no surprises on day two.
Moved as is
Students and contacts
Groups and their rosters
Memberships and remaining classes
Payment history and debts
Teachers
Timetable for the current term
Set up at launch
Pipeline and sales stages
Robots and automatic tasks
Payroll rates
Roles and access rights
Message templates
Moved partially
Conversation history — it depends on the source and on which service it ran through. We talk this through before we start.
IMPORTANT: migration, setup and training are part of the subscription — there is no separate implementation invoice. Exactly what we move over, and what you start fresh in Umai from launch day, we agree in writing beforehand.
Want to test
UMAI CRM for your business?
Sign up and get a 7-day free trial immediately. Full functionality, no restrictions. Our support team will help with setup if needed.
Frequently
asked
questions
Can I keep AmoCRM just for sales?
You can, but it means "two systems": AmoCRM for sales and separate tracking for classes/payments. Umai covers both in one system to avoid losing context.
Is WhatsApp/Instagram available like in AmoCRM?
Yes, via official integrations. We help set it up so conversations are recorded in the client/student card and linked to tasks.
How long does the transition take?
Usually 1–2 days for a pilot: we transfer the database, set up statuses/roles and train the team.
Where is client data stored?
Umai is a local product: data is hosted on servers in Kazakhstan, with backups and access control.
Does Umai have tasks and accountability control?
Yes. In Umai, tasks are linked to lead/student cards and help control admins and managers: who is responsible, what's done and what's overdue.
Can you automate reminders and lead follow-ups?
Yes. Through robots on the kanban, you can launch scenarios: assign a task, add a comment, remind about a debt/absence or next step.
Is Umai suitable for a branch network?
Yes. Umai supports multiple branches, unified settings, role-based access and network-wide reporting.
What data is usually migrated?
Usually we migrate the student/lead database, groups and schedule, memberships and remaining lessons, payments and directories. The final scope depends on your export and current processes.
How much does migration cost and what's included?
Depends on database size and process complexity. Usually the launch includes audit, data transfer, basic settings, roles/access and team training.
Does Umai have artificial intelligence?
Yes. The AI plan includes an AI bot that answers clients in WhatsApp on its own using your center's knowledge base and hands the conversation over to an administrator when a human is needed, as well as an AI assistant that helps the team with questions about the system.
Still have
questions?
Message us on WhatsApp or leave your email — we'll help you find the right solution.
CRM selection verdict
AmoCRM is strong in funnels. Umai CRM covers more tasks when you need to connect sales with education and finance.
Choose Umai CRM if
- Schedule, attendance, memberships and remaining lessons are important
- You need payments/debts and reports by center and branches
- You need a WhatsApp AI bot and robots: tasks, reminders, auto-replies
- WhatsApp/Instagram communications should be in the card
- You need teacher payroll and accountability control
amoCRM
AmoCRM may work if
Sales CRM is more important, and class/payment tracking is in another system.
- Education tracking is already handled by another product
- You need funnels, telephony and sales analytics
- You're ready to maintain integrations between systems
- The team is used to AmoCRM and the process is established
Not sure which to choose?
We'll show Umai on your scenario: how we manage leads, calculate attendance and payroll, and which robots save admin time.
BOOK A CONSULTATION →This comparison was prepared by the Umai CRM team based on public sources, user scenarios and internal analysis. Features, pricing and terms of third-party services may change. If you represent AmoCRM and believe any information needs correction, please contact us.
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