Umai CRM / CRM Comparison / Umai vs Altegio

Umai CRM or Altegio:
service booking or a learning center

Altegio is a popular platform for the service industry and online client booking. Umai CRM is a specialized system for learning centers: groups, memberships, teacher payroll, an AI bot in WhatsApp and Kaspi payments. We compare features, pricing and convenience for education business tasks.

Updated 20.09.2026 · prices verified against vendors' official sites
In short

The difference between Altegio and Umai is not about quality but about the business model each was designed for. Altegio describes the world of booking a service: client, specialist, slot, visit — and it does that very well, with flexible booking widgets, resource management, stock and dozens of integrations. A learning center works differently: a standing group with a roster, a membership spent by attendance that can be frozen, homework, a teacher's payslip with substitutions, and the parent as a separate role with their own portal.

Altegio is about the slot and the specialist

Individual booking, widgets, resources, stock. That is the product's strong side.

Umai is about the group and the membership

Group roster, remaining classes, freezes, homework and grades, the teacher's payslip, the parent portal.

The line runs through one question

Do you run groups or slots? Answer that first — it settles the choice more reliably than any feature list.

How we counted →

Four scenes from
an ordinary day at a center

On the left, what happens. On the right, a live Umai screen — not a description of a feature.

Scene 01

A WhatsApp enquiry
at 10:40 pm

A mother messages you on Saturday night. In Umai the conversation opens right inside the CRM: the AI bot answers on its own, knows the timetable and the open seats, books a trial class — and one tap on «Card» unfolds the lead beside it, with phone number, stage and owner.

Six months later, when that same mother comes back to renew, the whole conversation is in her card — not on the phone of an admin who has since left.

In UmaiChats are included in the «Advanced+» plan
In AltegioThrough a third-party service — Wazzup24, for example, with its own subscription
Scene 02

End of the month.
The teacher's payslip

The amount is calculated from the classes actually paid for in the period — allowing for substitutions, co-teaching and days off. The teacher sees the same payslip in the mobile app, so there is nothing to argue about.

Seven calculation schemes: per class, per hour, a share of payments, a share of working days, per day, salary, and salary plus a share.

In UmaiBuilt in, 7 calculation schemes
In AltegioNeeds adapting to teacher pay rates
Scene 03

The membership is running out.
It will not renew itself

Three classes before it ends, a robot messages the parent on WhatsApp and assigns a task to the admin, while the student's card moves to the «up for renewal» stage on the client board. Nobody has to remember anything — the event happens by itself.

Eighteen such scenarios come ready out of the box and switch on in two clicks: trial reminder, first visit, missed class, overdue payment, birthday. No integrator required.

In Umai18 ready templates, two clicks to enable
In AltegioReminders exist; we found no learning-center scenarios
Scene 04

Who owes money
right now

Not at month end after a reconciliation, but as a single number on the dashboard. For every debtor: the amount, the group and a «send a WhatsApp reminder» button. The debt appears by itself when a student attends a class and there is no payment.

The parent can clear it themselves: the portal and the mobile app show the remaining classes, the amount owed and a Kaspi QR payment.

In UmaiDebt is tied to the class and the membership
In AltegioYes, by visits; debt on a group membership needs adapting

Comparison table
Umai CRM vs Altegio

Altegio is built for booking clients with specialists (beauty, fitness, healthcare). Umai CRM is purpose-built for learning centers with group classes, memberships and teacher payroll.

Criterion
Umai CRM vertical, built for learning centers
Altegio a booking platform for the service industry
Sales and communication
Lead board and sales pipeline
service industry oriented
Board for active clients — renewals and churn
board by membership stage
Not found
WhatsApp and Instagram inside the card ?
in the «Advanced+» plan
via integrations
Bulk messaging: WhatsApp, push, email
Telephony with recordings linked to the card
SipUni
Through integrations
Robots and auto-tasks driven by center events ?
18 ready templates
Automatic notifications, no task workflow for managers
AI bot on WhatsApp that knows the timetable and open seats ?
«AI» plan
Via integrations
AI review of chats and calls: sentiment, flag to the owner
«AI» plan
Not found
Teaching operations
Timetable: groups, one-to-one, substitutions, rooms
Oriented toward individual booking with a specialist
Attendance with automatic deduction from the membership
memberships available, freezes may require extra setup
Memberships: freezes, balances, refunds, auto-renewal
Needs adapting
Curricula: level → course → lesson, student progression
Not found
Homework, grades, progress journal
Not found
Gamification: points, stickers, coins, leaderboard
Not found
Money
Payments, debts, student balance
linked to the class and the membership
focus on cash register operations
Online payments from students (Kaspi, card acquiring)
Kaspi and Kazakh banks
Depends on region
Self-service QR payment in the parent portal
Not found
Teacher payroll: 7 schemes, substitutions, co-teaching
Commission calculation, oriented toward specialists/masters
Extra sales and stock tracking
Management and team
Plan/actual report: lead → visit → retention, 18 metrics
Reports on visits and staff
Roles, permission matrix, activity log
Branches and a network-wide overview
chain management
Mobile apps (iOS/Android) ?
2 apps: one for students, parents and teachers, the other for admins and owners
Focused on client booking
Student, parent and teacher portals
A client portal exists; no parent role found
Local fit and terms
Kazakh interface
Not found
Data stored in Kazakhstan
Kazakhstan
Europe (Hungary)
Price depends on the number of students and staff
No flat subscription per center
Yes — priced by number of staff
Implementation and training
Included on «Advanced+» and «AI»
On your own or as an extra service
Support
Free and unlimited
Knowledge base and chat
Cost of ownership ?
from 41 $/mo when paid annually
Depends on number of employees
Launch and onboarding
1–2 days
Depends on how much adapting is needed

* Information about Altegio's capabilities comes from the official site and public sources as of the publication date. Some features may require integration with a third-party provider and a separate subscription.

What the table
does not show

The scenes above showed how it looks. Here are three things you only see over the long run: how the product is built, what the plan includes, and what the first year actually costs.

1

The slot against the group

In a booking system the unit of work is the visit: a client picks a specialist and a time. In a learning center the unit is the group: twelve children come on Tuesdays and Thursdays for half a year, the roster changes, someone freezes their membership, someone moves to another group mid-course.

This is not «the same thing under a different name»: a group has a roster, a curriculum, a teacher, a room and its own economics.

Bottom line. If more than half your classes are group classes that run on a schedule, check how the system describes a group rather than a visit.
2

A membership with a life of its own

A learning center's membership is not a voucher for N visits. It is spent by attendance but not by an excused absence; it freezes during illness; it has an expiry date; it can be refunded in part; it creates a debt if the student attends and there is no payment; and it renews under its own rules.

All of that logic is built into Umai, and both the money and the teacher's payslip depend on it.

Bottom line. Ask both systems to show the «the child was ill for two weeks» scenario.
3

The parent is a separate person

In services the client and the payer are the same person. In a children's center the child studies, the parent pays, the parent reads the notifications, and sometimes the payer is a grandmother or a corporate client.

In Umai these are different roles with different portals and permissions: the student has their timetable and homework, the parent has payments, remaining classes, debt and notifications.

Bottom line. If your clients are children, the parent role belongs in the system, not in the admin's head.

What it costs for a year

The subscription is only part of the spend. We count everything that lands in the budget.

Calculation scenario150 students · 5 staff · 1 branch · 12 months
Umai CRM «Advanced+»
Subscription for a year 500,000 ₸41,667 ₸/mo when paid annually; «Basic» — 200,000 ₸ a year
Parent portal Included
Teaching side: groups, memberships, attendance, homework Included
WhatsApp and Instagram in the CRM Included
Kaspi payments Included
Teacher payroll Included
Implementation and training Included in the subscription
Time to launch 1–2 days
Total for the first year 500,000 ₸
Altegio by number of staff
Subscription for a year Quoted by calculator *by number of staff and licence term
Parent portal Not found
Teaching side: groups, memberships, attendance, homework Needs adapting for education
WhatsApp and Instagram in the CRM 36,000 ₸/mo — Wazzup24, for example432,000 ₸ a year
Kaspi payments Not found
Teacher payroll Needs adapting
Implementation and training On your own or as an extra service
Time to launch Depends on how much adapting is needed
Total for the first year Quoted individually

We deliberately do not put a figure on Altegio: it depends on the number of staff, the licence term and the country. What is worth comparing is not the subscription but how much manual work is left on the teaching side.

* Altegio terms follow the official pricing page as of 20.09.2026. The cost is worked out by a calculator based on staff count and licence term, so we do not quote a specific figure. Check current terms with the vendor.

Centers that have already moved

Three stories from different niches — what it was like before and what changed after.

«Our whole network of children's centers moved to Umai CRM — records, communication and payments are now in one place.»

Kamilla Shungarina Kinderly, a network of children's centers

«Before installing a CRM I studied and compared a lot of systems. Umai's main advantage is that every function we need is gathered in one system.»

Maksat Mukhtarov «Kerbez» learning center

«WhatsApp chats and automatic notifications took the load off our admins — more sign-ups, fewer missed classes.»

Director of OLS language center

Stress-free migration from Altegio

We'll help transfer your student database, groups, memberships and class balances.
We'll train your staff — launch in 1–2 days.

1

Audit
and plan

We look at how your records work today, which processes matter most, and agree a launch plan. A 30–40 minute call.

2

Data
import

We move students, contacts, groups, memberships and remaining classes to an agreed structure. We check the numbers together with you.

3

Integrations

We connect WhatsApp and Instagram, plus telephony and Kaspi payments if needed, so enquiries and payments land in the card straight away.

4

Training
and launch

We walk admins, teachers and the owner through the scenarios, run a pilot on one group and lock in the working rules.

What we move over,
and what we set up fresh

We agree on this in writing before we start — so there are no surprises on day two.

Moved as is

Students and contacts Groups and their rosters Memberships and remaining classes Payment history and debts Teachers Timetable for the current term

Set up at launch

Pipeline and sales stages Robots and automatic tasks Payroll rates Roles and access rights Message templates

Moved partially

Conversation history — it depends on the source and on which service it ran through. We talk this through before we start.

IMPORTANT: migration, setup and training are part of the subscription — there is no separate implementation invoice. Exactly what we move over, and what you start fresh in Umai from launch day, we agree in writing beforehand.

Want to test
UMAI CRM for your business?

Sign up and get a 7-day free trial immediately. Full functionality, no restrictions. Our support team will help with setup if needed.

Frequently
asked
questions

How is Umai CRM different from Altegio?

Umai CRM is purpose-built for learning centers: groups, program-based schedule, attendance, memberships with freezes, teacher payroll by classes, tasks and robots, and on the AI plan — an AI bot that answers clients in WhatsApp on its own. Altegio is a service industry platform focused on individual client booking with specialists (beauty, fitness, healthcare).

Can you manage groups and class schedules in Altegio?

Altegio supports group bookings, but its schedule is oriented around slots and booking with a specialist. In Umai CRM, the schedule is built around groups and learning programs — the teacher sees the whole class, membership balances and attendance in one place.

Does Altegio have attendance tracking and membership freezes?

Altegio supports memberships and visit tracking. Membership freezes may require additional setup. In Umai CRM, freezes, absences and class balances are built-in features requiring no configuration.

How is teacher payroll calculated in Altegio vs Umai?

Altegio calculates specialist commissions and rewards based on service cost — a model common for salons. In Umai CRM, teacher payroll is calculated by classes conducted, rates and student count — a model designed for learning centers.

Is Altegio suitable for a multi-branch learning center?

Altegio supports chain management and data synchronization between locations. However, for certain learning center tasks (curricula, group scheduling, teacher payroll by classes) additional setup and adaptation may be needed.

Can you connect WhatsApp and Instagram to Altegio?

Altegio supports messenger integration via third-party services. In Umai CRM, WhatsApp and Instagram conversations are built into the student/lead card — the manager sees the conversation history and funnel in one window.

Where is data stored in Altegio?

Altegio is based in Hungary (Budapest) and stores data on European servers. Umai CRM stores data in Kazakhstan, which may be important for compliance with local personal data legislation.

How to transfer the database from Altegio to Umai CRM?

Altegio allows exporting basic client information (names, phones, emails). The Umai team will help import data, set up groups and memberships and train staff. The entire migration usually takes 1–3 days.

What is the total cost of ownership for Altegio and Umai CRM?

Altegio pricing depends on the number of employees and starts from ~5,000 ₸/mo. Umai CRM — from 16,700 ₸/mo billed yearly, with free implementation, built-in support and learning center processes out of the box. When choosing, consider not just the subscription but also time spent adapting the system for education.

Can I try Umai CRM for free?

Yes, Umai CRM offers a free trial period. You can register, upload your student database and test all features on your learning center's real data.

Still have
questions?

Write to us on WhatsApp or leave your email — we will help you work it out and find the right fit.

CRM selection verdict

Both systems work well in their niches. The question is — which niche is yours.

Umai CRM

Choose Umai CRM if

  • You need a unified workflow: lead → enrollment → classes → payments → payroll
  • Schedule is built around groups and learning programs, not time slots
  • You need attendance, memberships, freezes and class balances
  • It's important to see debts/revenue and calculate teacher payroll by classes
  • You need a WhatsApp AI bot, robots and tasks for responsible staff
Explore all features →
Altegio

Choose Altegio if

Your business is closer to the service industry, where clients book appointments with specialists at specific times.

  • Your main model is individual client booking with masters/specialists
  • You need an online booking system with a website widget
  • Inventory management of consumables is important (beauty, healthcare)
  • You need a loyalty program with bonuses and gift cards
  • Business operates in multiple countries and needs an international platform

Not sure which to choose?

We'll show Umai on your scenario: how we manage leads, calculate attendance and payroll, and which robots save admin time.

BOOK A CONSULTATION →

This comparison was prepared by the Umai CRM team based on public sources, user scenarios and internal analysis as of 20.09.2026. Features, pricing and terms of third-party services may change. If you represent Altegio and believe any information needs correction, please contact us.

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