The price does not grow with your base
In Umai the subscription per center is flat: 300 students or 30 costs the same.
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Umai CRM or Alfa CRM:
what to choose for a center in Kazakhstan
Umai CRM is a vertical CRM for learning centers built in Kazakhstan: sales and WhatsApp/Instagram, an AI bot that answers clients on its own, schedule, attendance, memberships and payments (including Kaspi), teacher payroll and mobile apps for the team and students — all in one system.
Updated 20.09.2026 · prices verified against vendors' official sites
In short
Alfa CRM is a mature record-keeping system for learning centers with a long history on the market. For a center in Kazakhstan the difference from Umai comes down to three things. First, the pricing model: in Alfa CRM the plan is priced by the number of active students and grows with your base, while the client portal, triggers, telephony, push and branches are sold as separate modules. Second, sales and communication: a lead board, WhatsApp and Instagram inside the card, robots and an AI bot are part of our product. Third, local fit: Kaspi, tenge, the Kazakh language and data on servers in Kazakhstan.
No modular price list
Portal, branches, triggers, push and broadcasts are in the plan, not separate lines on the invoice.
Local fit for Kazakhstan
Kaspi POS and QR payment by the parent, tenge, a Kazakh interface, servers in Kazakhstan. Importing from Alfa CRM is a standard free procedure.
How we counted →Four scenes from
an ordinary day at a center
On the left, what happens. On the right, a live Umai screen — not a description of a feature.
Scene 01A WhatsApp enquiry
A WhatsApp enquiry
at 10:40 pm
A mother messages you on Saturday night. In Umai the conversation opens right inside the CRM: the AI bot answers on its own, knows the timetable and the open seats, books a trial class — and one tap on «Card» unfolds the lead beside it, with phone number, stage and owner.
Six months later, when that same mother comes back to renew, the whole conversation is in her card — not on the phone of an admin who has since left.
In UmaiChats are included in the «Advanced+» plan
In Alfa CRMThrough a third-party service — Wazzup24, for example, with its own subscription; some channels are paid modules
Scene 02End of the month.
End of the month.
The teacher's payslip
The amount is calculated from the classes actually paid for in the period — allowing for substitutions, co-teaching and days off. The teacher sees the same payslip in the mobile app, so there is nothing to argue about.
Seven calculation schemes: per class, per hour, a share of payments, a share of working days, per day, salary, and salary plus a share.
In UmaiBuilt in, 7 calculation schemes
In Alfa CRMYes — this is a strong side of the product
Scene 03The membership is running out.
The membership is running out.
It will not renew itself
Three classes before it ends, a robot messages the parent on WhatsApp and assigns a task to the admin, while the student's card moves to the «up for renewal» stage on the client board. Nobody has to remember anything — the event happens by itself.
Eighteen such scenarios come ready out of the box and switch on in two clicks: trial reminder, first visit, missed class, overdue payment, birthday. No integrator required.
In Umai18 ready templates, two clicks to enable
In Alfa CRMThe «Triggers» module — charged separately
Scene 04Who owes money
Who owes money
right now
Not at month end after a reconciliation, but as a single number on the dashboard. For every debtor: the amount, the group and a «send a WhatsApp reminder» button. The debt appears by itself when a student attends a class and there is no payment.
The parent can clear it themselves: the portal and the mobile app show the remaining classes, the amount owed and a Kaspi QR payment.
In UmaiDebt is tied to the class and the membership
In Alfa CRMYes; accepting online payments is a paid module
Comparison table
Umai CRM vs Alfa CRM
Comparing by typical learning center tasks: communications, class tracking, finances, payroll, automation and scaling.
Criterion
vertical, built for learning centers
Alfa CRM
record-keeping CRM for learning centers
Sales and communication
Lead board and sales pipeline
✓
Limited
Board for active clients — renewals and churn
✓ board by membership stage
Not found
WhatsApp and Instagram inside the card ?
✓ in the «Advanced+» plan
Depends on integrations
Bulk messaging: WhatsApp, push, email
✓
SMS/Email module — charged separately
Telephony with recordings linked to the card ?
✓ SipUni
IP telephony module — charged separately
Robots and auto-tasks driven by center events
✓ 18 ready templates
Depends on setup
AI bot on WhatsApp that knows the timetable and open seats ?
✓ «AI» plan
Not listed on their website *
AI review of chats and calls: sentiment, flag to the owner
✓ «AI» plan
Not found
Teaching operations
Timetable: groups, one-to-one, substitutions, rooms
✓
✓
Attendance with automatic deduction from the membership
✓
✓
Memberships: freezes, balances, refunds, auto-renewal
✓
✓
Curricula: level → course → lesson, student progression
✓
Partly
Homework, grades, progress journal
✓
Partly
Gamification: points, stickers, coins, leaderboard
✓
Not found
Money
Payments, debts, student balance
✓ linked to the class and the membership
✓
Online payments from students (Kaspi, card acquiring)
✓ Kaspi and Kazakh banks
Not listed on their website *
Self-service QR payment in the parent portal
✓
Not found
Teacher payroll: 7 schemes, substitutions, co-teaching
✓
Depends on configuration
Extra sales and stock tracking
✓
Not found
Management and team
Plan/actual report: lead → visit → retention, 18 metrics
✓
Reports exist; the set of metrics differs
Roles, permission matrix, activity log
✓
✓
Branches and a network-wide overview
✓
Depends on plan
Mobile apps (iOS/Android) ?
2 apps: one for students, parents and teachers, the other for admins and owners
Student app
Student, parent and teacher portals
✓
The «Client portal» module — charged separately
Local fit and terms
Kazakh interface
✓
Not found
Data stored in Kazakhstan
✓ Kazakhstan
Russia, CIS
Price depends on the number of students and staff
No flat subscription per center
Yes — priced by number of active students
Implementation and training
Included on «Advanced+» and «AI»
Setup packages — a one-off fee
Support
Free and unlimited
General support
Cost of ownership ?
from 41 $/mo when paid annually
Modules and add-ons
Launch and onboarding
1–2 days
May require adaptation
* Information about Alfa CRM features is sourced from the %sofficial website%s and public sources. Some features may require third-party provider integration and a separate subscription.
What the table
does not show
The scenes above showed how it looks. Here are three things you only see over the long run: how the product is built, what the plan includes, and what the first year actually costs.
1
Pricing model: per student or per center
In Alfa CRM the plan is set by the number of active students — those who attended a class in the last 30 days: up to 100 is «Start», up to 200 is «Business», beyond that «Personal». The logic is fair: a small center pays little. The flip side is that the center's success increases the bill.
In Umai the subscription is flat and does not depend on the number of students, groups or staff. For a growing center that changes planning: what the system costs is known a year ahead.
Bottom line. Price both systems not against today's base, but against the one you are heading for in a year.
2
What is in the subscription and what you buy on top
This is the main practical difference. In Alfa CRM modules connect on top of the subscription: SMS and email, IP telephony, the client portal, push, triggers, mandatory notifications, Telegram alerts, payment collection and the branch system. There are option bundles that come out cheaper than picking them one by one.
In Umai all of that is part of the plan. Student and parent portals, branches, roles and permissions, push, broadcasts, reports, stock and the time tracker are in the subscription; «Advanced+» adds chats and robots, «AI» adds the AI layer.
Bottom line. Write down the modules you genuinely need, add them to the subscription and compare that total.
3
Local fit: what a feature list does not show
For a center in Kazakhstan this is no small thing. Paying the subscription in roubles, no Kaspi among the payment methods, an interface without Kazakh, support in another time zone and student data outside the country — each point is bearable on its own, together they add up to daily friction.
Umai is a Kazakh product: Kaspi POS and Kaspi Provider, QR payment by the parent right in the portal, tenge, a Kazakh interface and notifications, servers in Kazakhstan, support during your working day. Importing from Alfa CRM is standard for us and free.
Bottom line. Test one scenario on a demo — «the parent pays for a membership through Kaspi and the payment lands in the student's balance by itself».
What it costs for a year
The subscription is only part of the spend. We count everything that lands in the budget.
Calculation scenario150 students · 5 staff · 1 branch · 12 months
«Advanced+»
Subscription for a year
500,000 ₸41,667 ₸/mo when paid annually; «Basic» — 200,000 ₸ a year
One-off setup
Included
Student and parent portal, triggers, push, broadcasts
Included
WhatsApp and Instagram in the CRM
Included
Kaspi payments
Included
Branches
Included
Support
Free, unlimited
Time to launch
1–2 days
Total for the first year
500,000 ₸
Alfa CRM
subscription + modules
Subscription for a year
≈ 262,000 ₸plan for up to 200 active students *
One-off setup
Setup packages — charged separately
Student and parent portal, triggers, push, broadcasts
Separate modules on top of the subscription
WhatsApp and Instagram in the CRM
36,000 ₸/mo — Wazzup24, for example432,000 ₸ a year
Kaspi payments
Not found
Branches
A separate module
Support
General
Time to launch
Depends on the setup
Total for the first year
≈ 890,000 – 1,150,000 ₸
Subscription plus a typical set of modules, a messaging service and one-off setup. Every center picks a different set of modules — the total depends on what you need.
* An indicative calculation based on the official Alfa CRM pricing as of 20.09.2026, converted at the National Bank of Kazakhstan rate on the publication date. The plan is set by the number of active students; modules are paid for separately. The cost of a third-party messaging service follows providers' public rates. Check current terms with the vendor.
Centers that have already moved
Three stories from different niches — what it was like before and what changed after.
«Our whole network of children's centers moved to Umai CRM — records, communication and payments are now in one place.»
Kamilla Shungarina
Kinderly, a network of children's centers
«Before installing a CRM I studied and compared a lot of systems. Umai's main advantage is that every function we need is gathered in one system.»
Maksat Mukhtarov
«Kerbez» learning center
«WhatsApp chats and automatic notifications took the load off our admins — more sign-ups, fewer missed classes.»
Director of OLS
language center
Stress-free migration from Alfa CRM
We'll transfer your student database, groups, memberships and class balances.
We'll train your staff — launch in 1–2 days.
1
Audit
and plan
We look at how your records work today, which processes matter most, and agree a launch plan. A 30–40 minute call.
2
Data
import
We move students, contacts, groups, memberships and remaining classes to an agreed structure. We check the numbers together with you.
3
Integrations
We connect WhatsApp and Instagram, plus telephony and Kaspi payments if needed, so enquiries and payments land in the card straight away.
4
Training
and launch
We walk admins, teachers and the owner through the scenarios, run a pilot on one group and lock in the working rules.
What we move over,
and what we set up fresh
We agree on this in writing before we start — so there are no surprises on day two.
Moved as is
Students and contacts
Groups and their rosters
Memberships and remaining classes
Payment history and debts
Teachers
Timetable for the current term
Set up at launch
Pipeline and sales stages
Robots and automatic tasks
Payroll rates
Roles and access rights
Message templates
Moved partially
Conversation history — it depends on the source and on which service it ran through. We talk this through before we start.
IMPORTANT: migration, setup and training are part of the subscription — there is no separate implementation invoice. Exactly what we move over, and what you start fresh in Umai from launch day, we agree in writing beforehand.
Want to test
UMAI CRM for your business?
Sign up and get a 7-day free trial immediately. Full functionality, no restrictions. Our support team will help with setup if needed.
Frequently
asked
questions
How long does migration from Alfa CRM take?
Usually 1–2 business days: we agree on a plan, prepare the export, import data and conduct initial training.
What data can be transferred from Alfa CRM?
Typically we transfer students, groups, memberships and class balances, as well as directories. The scope depends on your export and current setup.
How does Umai CRM differ from Alfa CRM?
Umai is a vertical CRM for learning centers: built-in communications (WhatsApp/Instagram), teacher payroll and robots (tasks, reminders, comments) linking sales, classes and finances.
Is Umai suitable instead of Alfa CRM for a multi-branch network?
Yes. Umai scales across multiple branches, provides unified settings, network-wide reporting and transparent access rules.
Can I connect WhatsApp and Instagram?
Yes, via official integrations. We'll suggest the right option and help connect so that conversations are logged in lead and student cards.
Will conversation history be transferred?
It depends on the source and integration provider. Full history transfer is often limited, but new dialogs after launch will be recorded in Umai.
Where is client data stored?
Umai is a local product: data is hosted on servers in Kazakhstan, with backups and access control.
Can I start with a pilot and then scale?
Yes. Typically you start with one branch/direction, establish processes and then scale across the network.
How much does migration cost and what's included?
Depends on data volume and your processes. Usually the launch includes structure agreement, database transfer, basic setup and team training. We'll give an exact estimate after a short audit.
Does Umai have artificial intelligence?
Yes. The AI plan includes an AI bot that answers clients in WhatsApp on its own using your center's knowledge base and hands the conversation over to an administrator when a human is needed, as well as an AI assistant that helps the team with questions about the system.
Still have
questions?
Message us on WhatsApp or leave your email — we'll help you find the right solution.
CRM selection verdict
If your daily work involves WhatsApp/Instagram, schedules, attendance, payments and payroll — what matters is not "just a CRM" but a system where everything is connected.
Choose Umai CRM if
- Sales happen via WhatsApp/Instagram, accountability tracking matters
- You need attendance, memberships, freezes and class balance tracking
- Teacher payroll and transparent reports are important
- You need a WhatsApp AI bot and robots: tasks, reminders, auto-replies
- You need roles/access and activity tracking for team/branches
Alfa CRM
Alfa CRM may be a fit if
Basic tracking is enough and you're ready to set up communications and automation via external solutions.
- The system is already set up and the team is used to the interface
- Communications are managed separately (messengers/calls)
- You're ready to assemble automation via modules and integrations
- No need for a unified pipeline: sales → classes → payroll
Not sure which to choose?
We'll demo Umai on your scenario: how we handle leads, calculate attendance and payroll, and which robots save admin time.
BOOK A CONSULTATION → →This comparison was prepared by the Umai CRM team based on public sources, user scenarios and internal analysis as of 20.09.2026. Features, pricing and terms of third-party services may change. If you represent Alfa CRM and believe any data needs correction, contact us to update the information.
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