Umai — if the center is your main business
Class, group, membership, attendance and teacher rate are built-in entities, not fields you invent yourself.
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Umai CRM vs Bitrix24
Bitrix24 is a universal platform for different types of business. Umai CRM is a vertical system for learning centers: WhatsApp/Instagram and an AI bot, schedule and attendance, memberships and payments (including Kaspi), teacher payroll and mobile apps are already built in — no assembling from modules or an implementation project.
Updated 20.09.2026 · prices verified against vendors' official sites
In short
Bitrix24 suits a learning center if you have several departments, the resources to implement it, and the teaching side is secondary for you: group timetables, attendance, memberships and teacher payroll will have to be assembled with smart processes or run in a second system. Umai CRM suits you if your daily work is WhatsApp enquiries, timetables and substitutions, attendance, debts and payslips: these entities are built into the product, launch takes 1–2 days, and implementation and support are part of the subscription.
Bitrix24 — if you need a corporate platform
Tasks, documents, an intranet and business processes for every department. For a center that is rarely the main need.
The difference in year one
Umai — 500,000 ₸ a year, everything included. Bitrix24: subscription, implementation and a third-party messaging service — from 1,038,000 ₸, and the teaching side is still to be built.
How we counted →Four scenes from
an ordinary day at a center
On the left, what happens. On the right, a live Umai screen — not a description of a feature.
Scene 01A WhatsApp enquiry
A WhatsApp enquiry
at 10:40 pm
A mother messages you on Saturday night. In Umai the conversation opens right inside the CRM: the AI bot answers on its own, knows the timetable and the open seats, books a trial class — and one tap on «Card» unfolds the lead beside it, with phone number, stage and owner.
Six months later, when that same mother comes back to renew, the whole conversation is in her card — not on the phone of an admin who has since left.
In UmaiChats are included in the «Advanced+» plan
In Bitrix24Through a third-party service — Wazzup24, for example, with its own subscription
Scene 02End of the month.
End of the month.
The teacher's payslip
The amount is calculated from the classes actually paid for in the period — allowing for substitutions, co-teaching and days off. The teacher sees the same payslip in the mobile app, so there is nothing to argue about.
Seven calculation schemes: per class, per hour, a share of payments, a share of working days, per day, salary, and salary plus a share.
In UmaiBuilt in, 7 calculation schemes
In Bitrix24Usually outside the CRM — in the bookkeeper's spreadsheet
Scene 03The membership is running out.
The membership is running out.
It will not renew itself
Three classes before it ends, a robot messages the parent on WhatsApp and assigns a task to the admin, while the student's card moves to the «up for renewal» stage on the client board. Nobody has to remember anything — the event happens by itself.
Eighteen such scenarios come ready out of the box and switch on in two clicks: trial reminder, first visit, missed class, overdue payment, birthday. No integrator required.
In Umai18 ready templates, two clicks to enable
In Bitrix24Robots exist but are unavailable on the free plan; center scenarios are designed separately
Scene 04Who owes money
Who owes money
right now
Not at month end after a reconciliation, but as a single number on the dashboard. For every debtor: the amount, the group and a «send a WhatsApp reminder» button. The debt appears by itself when a student attends a class and there is no payment.
The parent can clear it themselves: the portal and the mobile app show the remaining classes, the amount owed and a Kaspi QR payment.
In UmaiDebt is tied to the class and the membership
In Bitrix24Invoices and deals exist; the link to a class has to be designed
Comparison table
Umai CRM and Bitrix24
Comparing by real learning center tasks: communications, class tracking, finance, payroll and automation.
Criterion
vertical, built for learning centers
Bitrix24
general-purpose platform
Sales and communication
Lead board and sales pipeline
✓
✓
Board for active clients — renewals and churn
✓ board by membership stage
Configured with smart processes
WhatsApp and Instagram inside the card ?
✓ in the «Advanced+» plan
Depends on channels/plan
Bulk messaging: WhatsApp, push, email
✓
CRM marketing, depends on the plan
Telephony with recordings linked to the card
✓ SipUni
Built in, depends on the plan
Robots and auto-tasks driven by center events ?
✓ 18 ready templates
Unavailable on the free plan
AI bot on WhatsApp that knows the timetable and open seats ?
✓ «AI» plan
CoPilot, depends on plan
AI review of chats and calls: sentiment, flag to the owner
✓ «AI» plan
Call transcription, depends on the plan
Teaching operations
Timetable: groups, one-to-one, substitutions, rooms
✓
Usually needs to be assembled
Attendance with automatic deduction from the membership
✓
Usually needs to be assembled
Memberships: freezes, balances, refunds, auto-renewal
✓
Usually has to be assembled
Curricula: level → course → lesson, student progression
✓
No industry-specific support found
Homework, grades, progress journal
✓
No industry-specific support found
Gamification: points, stickers, coins, leaderboard
✓
Not found
Money
Payments, debts, student balance
✓ linked to the class and the membership
Depends on integrations/accounting
Online payments from students (Kaspi, card acquiring)
✓ Kaspi and Kazakh banks
Via integrations
Self-service QR payment in the parent portal
✓
Not found
Teacher payroll: 7 schemes, substitutions, co-teaching
✓
Usually outside CRM
Extra sales and stock tracking
✓
✓
Management and team
Plan/actual report: lead → visit → retention, 18 metrics
✓
By deals; teaching metrics have to be designed
Roles, permission matrix, activity log
✓
✓
Branches and a network-wide overview
✓
✓
Mobile apps (iOS/Android) ?
2 apps: one for students, parents and teachers, the other for admins and owners
Universal, no education workflow
Student, parent and teacher portals
✓
No industry-specific portals found
Local fit and terms
Kazakh interface
✓
✓
Data stored in Kazakhstan
✓ Kazakhstan
Depends on hosting
Price depends on the number of students and staff
No flat subscription per center
Yes — priced by number of users
Implementation and training
Included on «Advanced+» and «AI»
A separate integrator project, typical quotes from 150,000 ₸
Support
Free and unlimited
Only from an integrator, ~50,000 ₸/mo
Cost of ownership ?
from 41 $/mo when paid annually
Free plan is very limited, working plan — 38,000 KZT/mo *
Launch and onboarding
1–2 days
Depends on implementation
* Information about Bitrix24 capabilities is taken from the official website and public sources. Some features may require integration with a third-party provider and a separate subscription.
What the table
does not show
The scenes above showed how it looks. Here are three things you only see over the long run: how the product is built, what the plan includes, and what the first year actually costs.
1
A construction kit against a ready-made vertical
Bitrix24 gives you generic entities: deal, contact, company, smart process. You can build almost anything out of them, a learning center included — the question is what that costs and who will maintain it.
Class, group, membership, attendance, teacher rate are not fields on a deal but linked objects with their own logic: attendance deducts a class from the membership, a freeze stops the deduction, a substitute teacher changes the payslip. In Umai those links are already inside the product.
Bottom line. If you have the resources to design and maintain your own configuration, Bitrix24 gives you more flexibility. If you need a working center by Monday, a vertical system is faster.
2
What the free plan actually includes
According to the official pricing page, the free plan has no CRM robots or triggers, no business processes, no CRM analytics, no telephony, no messenger integration and no CRM marketing; you get one pipeline, one open channel and one administrator.
For a learning center that means enquiries from WhatsApp will not reach the system automatically, debt reminders will not go out by themselves, and there will be no conversion reports. The working configuration usually turns out to be «Standard» — 38,000 ₸/mo.
Bottom line. An honest comparison is not «free against 16,667 ₸», but «38,000 ₸ plus implementation and a messaging service against a subscription that already includes all of it».
3
The full cost of year one
The subscription is just the tip. On top come the implementation project (typical integrator quotes in Kazakhstan start at 150,000 ₸), a third-party service for WhatsApp and Instagram, team training and, as a rule, a retainer — plus the time of the employee who coordinates all of it.
With Umai, implementation, data import, team training, chats and support are part of the subscription — not as a promotion, but as the model.
Bottom line. Count the first year rather than the first month, and include your own team's hours.
What it costs for a year
The subscription is only part of the spend. We count everything that lands in the budget.
Calculation scenario150 students · 5 staff · 1 branch · 12 months
«Advanced+»
Subscription for a year
500,000 ₸41,667 ₸/mo when paid annually
Implementation and process setup
Included
Teaching side: timetable, attendance, memberships, payroll
Included
WhatsApp and Instagram in the CRM
Included
Mobile apps for teachers and parents
Included
Team training
Included
Support
Free, unlimited
Time to launch
1–2 days
Total for the first year
500,000 ₸
Bitrix24
«Standard»
Subscription for a year
456,000 ₸38,000 ₸/mo, up to 50 users
Implementation and process setup
Typical integrator quotes from 150,000 ₸
Teaching side: timetable, attendance, memberships, payroll
Assembled with smart processes or a separate CRM
WhatsApp and Instagram in the CRM
36,000 ₸/mo — Wazzup24, for example432,000 ₸ a year
Mobile apps for teachers and parents
No industry-specific ones found
Team training
At extra cost from an integrator
Support
Only from an integrator~50,000 ₸/mo
Time to launch
Depends on the scope of implementation
Total for the first year
from 1,038,000 ₸
Subscription + implementation + messaging service. Another 600,000 ₸ a year if you need an integrator on retainer. And the teaching side is still to be built.
* Bitrix24 prices are taken from the official pricing page as of 20.09.2026, excluding promotional discounts. The Basic plan (13,000 ₸/mo) is limited to 5 users. Implementation, training and retainer costs follow typical integrator quotes; the actual price depends on the scope. The cost of a third-party messaging service follows providers' public rates. Check current terms with the vendor.
Centers that have already moved
Three stories from different niches — what it was like before and what changed after.
«Our whole network of children's centers moved to Umai CRM — records, communication and payments are now in one place.»
Kamilla Shungarina
Kinderly, a network of children's centers
«Before installing a CRM I studied and compared a lot of systems. Umai's main advantage is that every function we need is gathered in one system.»
Maksat Mukhtarov
«Kerbez» learning center
«WhatsApp chats and automatic notifications took the load off our admins — more sign-ups, fewer missed classes.»
Director of OLS
language center
Migration from Bitrix24 without stress
We'll help transfer your student database, groups, memberships and class balances.
We'll train your staff — launch in 1–2 days.
1
Audit
and plan
We look at how your records work today, which processes matter most, and agree a launch plan. A 30–40 minute call.
2
Data
import
We move students, contacts, groups, memberships and remaining classes to an agreed structure. We check the numbers together with you.
3
Integrations
We connect WhatsApp and Instagram, plus telephony and Kaspi payments if needed, so enquiries and payments land in the card straight away.
4
Training
and launch
We walk admins, teachers and the owner through the scenarios, run a pilot on one group and lock in the working rules.
What we move over,
and what we set up fresh
We agree on this in writing before we start — so there are no surprises on day two.
Moved as is
Students and contacts
Groups and their rosters
Memberships and remaining classes
Payment history and debts
Teachers
Timetable for the current term
Set up at launch
Pipeline and sales stages
Robots and automatic tasks
Payroll rates
Roles and access rights
Message templates
Moved partially
Conversation history — it depends on the source and on which service it ran through. We talk this through before we start.
IMPORTANT: migration, setup and training are part of the subscription — there is no separate implementation invoice. Exactly what we move over, and what you start fresh in Umai from launch day, we agree in writing beforehand.
Want to test
UMAI CRM for your business?
Sign up and get a 7-day free trial immediately. Full functionality, no restrictions. Our support team will help with setup if needed.
Frequently
asked
questions
Can Bitrix24 be replaced with Umai in a learning center?
Yes, if key processes are classes, attendance, memberships, payments and admin work. Umai combines these with sales and communications.
Does Umai have tasks like Bitrix24?
Yes. In Umai, tasks are linked to the lead/student card and can be assigned by robots on events (e.g., after an absence or overdue payment).
Can WhatsApp and Instagram be connected?
Yes, through official integrations. We'll suggest the right option and help set it up so conversations are logged in lead and student cards.
How long does migration from Bitrix24 take?
It depends on data volume and your current setup. Often a pilot launches in 1–3 days, then we gradually expand processes.
Where is client data stored?
Umai is a domestic product: data is hosted on servers in Kazakhstan, with backups and access control.
What if Bitrix24 has many custom fields?
We agree on the minimum necessary data set for migration and configure fields in Umai to preserve key information without cluttering the interface.
Does Umai have "robots" and automation?
Yes. Umai has kanban scenarios: assign a task, add a comment to the card, remind about a debt/absence and other event-driven actions.
Can roles and access be configured for employees?
Yes. Umai has roles and access rights for admins, managers and executives, plus action tracking — this helps teams work securely.
How much does migration cost and what's included?
It depends on data volume and your current setup. Usually the launch includes an audit, database transfer, basic settings and training. We'll give an exact estimate after a short call.
Does Umai have artificial intelligence (a CoPilot analog)?
Yes. The AI plan includes an AI bot that answers clients in WhatsApp on its own using your center's knowledge base and hands the conversation over to an administrator when a human is needed, as well as an AI assistant that helps the team with questions about the system.
Still have
questions?
Write to us on WhatsApp or leave your email — we'll help you find the right solution.
CRM selection verdict
If your daily work involves WhatsApp/Instagram, schedule, attendance, payments and payroll — you need not just "a CRM", but a system where everything is connected and doesn't require assembly from modules.
Choose Umai CRM if
A single place where all communication history with parents and students is preserved.
Messages, calls and inquiries are never lost and are assigned to a responsible employee.
- You need a unified flow: lead → enrollment → classes → payments → payroll
- It's important to manage chats (WhatsApp Instagram) in the student/lead card
- You need attendance, memberships, freezes and class balances
- It's important to see debts/revenue and calculate teacher payroll
- You need a WhatsApp AI bot, robots and tasks for responsible staff
- You need roles/access and action tracking for teams/branches
Bitrix24
Choose Bitrix24 if
CRM helps systematize processes and reduce employee workload. Reminders, tasks and action transparency let managers see the real picture.
- You need a single corporate platform for multiple departments
- You have resources for implementation, configuration and support
- The education workflow is secondary and ready to be assembled from modules
- You're ready to build communications and automation through external solutions
- The team is already used to the system and it's configured for you
Not sure which to choose?
We'll show Umai on your scenario: how we manage leads, calculate attendance and payroll, and which robots save admin time.
BOOK A CONSULTATION →This comparison was prepared by the Umai CRM team based on public sources, user scenarios and internal analysis as of 20.09.2026. Features, pricing and terms of third-party services may change. If you represent Bitrix24 and believe any information needs correction, please contact us.
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