The price does not depend on group count
In Umai the subscription per center is flat: 10 groups or 60 costs the same. No limits on users, branches or students.
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Umai CRM or Moyklass:
what to choose for a center in Kazakhstan
Moyklass is a mature vertical CRM for learning centers: timetables, memberships, payroll and scenarios are done well there. For a Kazakh center the difference lies in the pricing model, in what falls into the «Basic» version and what is PRO only, and in the local things: Kaspi, tenge, the Kazakh language and servers in Kazakhstan.
Updated 08.10.2026 · prices verified against vendors' official sites
In short
Moyklass is a Russian CRM for learning centers with nine years of history and a large client base; its teaching side and payroll are strong. For a center in Kazakhstan the difference from Umai comes down to three things. First, the pricing model: the plan is priced by the number of active groups and split into «Basic» and PRO, while the student mobile app is billed separately. Second, what the plan contains: finance, cash desks, online payments, the student portal and the API are available on PRO only, and WhatsApp conversations run through a third-party service. Third, local fit: Kaspi, tenge, a Kazakh interface and data on servers in Kazakhstan.
No split into versions
Finance, cash desks, online payments, student and parent portals and the mobile apps are in the subscription, not unlocked by a higher tier.
Local fit for Kazakhstan
Kaspi POS and QR payment by the parent, tenge, a Kazakh interface, servers in Kazakhstan. Importing from Moyklass is a standard free procedure.
How we counted →Four scenes from
an ordinary day at a center
On the left, what happens. On the right, a live Umai screen — not a description of a feature.
Scene 01A WhatsApp enquiry
A WhatsApp enquiry
at 10:40 pm
A mother messages you on Saturday night. In Umai the conversation opens right inside the CRM: the AI bot answers on its own, knows the timetable and the open seats, books a trial class — and one tap on «Card» unfolds the lead beside it, with phone number, stage and owner.
Six months later, when that same mother comes back to renew, the whole conversation is in her card — not on the phone of an admin who has since left.
In UmaiChats are included in the «Advanced+» plan
In MoyklassWhatsApp conversations run through the third-party Wazzup24 service with its own subscription; we found no booking AI bot
Scene 02End of the month.
End of the month.
The teacher's payslip
The amount is calculated from the classes actually paid for in the period — allowing for substitutions, co-teaching and days off. The teacher sees the same payslip in the mobile app, so there is nothing to argue about.
Seven calculation schemes: per class, per hour, a share of payments, a share of working days, per day, salary, and salary plus a share.
In UmaiBuilt in, 7 calculation schemes
In MoyklassPayroll is there — this is a strong side of the product
Scene 03The membership is running out.
The membership is running out.
It will not renew itself
Three classes before it ends, a robot messages the parent on WhatsApp and assigns a task to the admin, while the student's card moves to the «up for renewal» stage on the client board. Nobody has to remember anything — the event happens by itself.
Eighteen such scenarios come ready out of the box and switch on in two clicks: trial reminder, first visit, missed class, overdue payment, birthday. No integrator required.
In Umai18 ready templates, two clicks to enable
In MoyklassScenarios exist: up to 25 on «Basic», more on PRO
Scene 04Who owes money
Who owes money
right now
Not at month end after a reconciliation, but as a single number on the dashboard. For every debtor: the amount, the group and a «send a WhatsApp reminder» button. The debt appears by itself when a student attends a class and there is no payment.
The parent can clear it themselves: the portal and the mobile app show the remaining classes, the amount owed and a Kaspi QR payment.
In UmaiDebt is tied to the class and the membership
In MoyklassDebts are visible; «Finance», «Cash desks» and online payments are PRO only, and we found no Kaspi
A comparison by the processes
of a learning center
Not a feature list, but what your day is actually made of: enquiries, classes, money, team.
Criterion
vertical, built for learning centers
Moyklass
CRM for learning centers, Russia
Sales and communication
Lead board and sales pipeline
✓
✓
Board for active clients — renewals and churn
✓ board by membership stage
We found no separate board for renewals
WhatsApp and Instagram inside the card ?
✓ in the «Advanced+» plan
WhatsApp through Wazzup24, a separate subscription; no Instagram found
Bulk messaging: WhatsApp, push, email
✓
Yes; delivery channels go through third-party services
Telephony with recordings linked to the card
✓ SipUni
Through integrations: Telfin, Megafon, Beeline, «Prostye Zvonki»
Robots and auto-tasks driven by center events
✓ 18 ready templates
Scenarios: up to 25 on «Basic», more on PRO
AI bot on WhatsApp that knows the timetable and open seats
✓ «AI» plan
Not found
AI review of chats and calls: sentiment, flag to the owner
✓ «AI» plan
Not found
Teaching operations
Timetable: groups, one-to-one, substitutions, rooms
✓
✓
Attendance with automatic deduction from the membership
✓
✓
Memberships: freezes, balances, refunds, auto-renewal
✓
✓
Curricula: level → course → lesson, student progression
✓
Not found
Homework, grades, progress journal
✓
Grades exist in the student app; no homework found
Gamification: points, stickers, coins, leaderboard
✓
«Student bonuses» — PRO only
Money
Payments, debts, student balance
✓ linked to the class and the membership
Yes; «Finance» and «Cash desks» are PRO only
Online payments from students (Kaspi, card acquiring)
✓ Kaspi and Kazakh banks
Online payments are PRO only, through Russian services; no Kaspi found
Self-service QR payment in the parent portal
✓
Not found
Teacher payroll: 7 schemes, substitutions, co-teaching
✓
✓
Extra sales and stock tracking
✓
«Goods and stock» — PRO only
Management and team
Plan/actual report: lead → visit → retention, 18 metrics
✓
Reports exist; the set of metrics differs
Roles, permission matrix, activity log
✓
✓
Branches and a network-wide overview
✓
✓
Mobile apps (iOS/Android)
2 apps: one for students, parents and teachers, the other for admins and owners
Staff app on paid plans; student app is PRO only, +990 ₽/mo
Student, parent and teacher portals
✓
A staff portal exists; the student portal is PRO only
Local fit and terms
Kazakh interface
✓
Not found
Data stored in Kazakhstan
✓ Kazakhstan
Russia, according to public sources
Price depends on the number of students and staff
No flat subscription per center
Yes — priced by number of active groups; students, branches and users are unlimited
Implementation and training
Included on «Advanced+» and «AI»
Implementation packages 35,000–130,000 ₽; training 7,000 ₽ for 2 academic hours *
Support
Free and unlimited
Included; hours are 08:00–20:00 Moscow time
Cost of ownership ?
from 41 $/mo when paid annually
Subscription by group count + the student app *
Launch and onboarding
1–2 days
On your own, or an implementation package — 10–30 working days
* Information about Moyklass features and pricing comes from the official pricing page and other public sources. «Not found» means we found no description of such a capability in public sources, not that it does not exist.
Test it on your own data, not on a comparison table
Set up a couple of groups and a few leads during the trial week. We move your data from your previous system for you, free of charge.
What the table
does not show
The scenes above showed how it looks. Here are three things you only see over the long run: how the product is built, what the plan includes, and what the first year actually costs.
1
The price is counted by groups, not by center
In Moyklass the pricing tiers are tied to the number of active groups and subjects: up to 5, 10, 25, 50, 100. Students, branches and staff can be added without limit — for a center with a large team and few programmes that is an advantageous model. The flip side is that growth changes the tier: open new programmes and the subscription moves up a level.
In Umai the subscription is flat and does not depend on the number of groups, students, staff or branches. What the system costs is known a year ahead, and opening a new programme does not change the bill.
Bottom line. Price it not against today's group count, but against the one you are heading for in a year.
2
What is in «Basic» and what is PRO only
This is the main practical difference. According to the official version-comparison table, «Basic» includes students, branches, staff, memberships, leads, tasks, calls, broadcasts, the staff portal, payroll, up to 25 scenarios, widgets, contract templates and reports. The student portal, goods and stock, online payments, finance, cash desks, student bonuses, scenarios beyond 25, and the API with webhooks open on PRO only. The student mobile app is also PRO only and billed separately.
Umai has no such split. Student, parent and teacher portals, payment collection, finance, stock, reports, roles and the mobile apps are in the subscription; «Advanced+» adds chats and robots, and the «AI» plan adds the AI layer with a booking bot and conversation analysis.
Bottom line. Write down the features without which your center cannot launch, and check which version they fall into.
3
Local fit: roubles, Kaspi and where the data sits
For a center in Kazakhstan this is no small thing. The subscription is priced in Russian roubles, and the payment integrations listed are Russian: YooKassa, CloudPayments, PayKeeper, Sber, T-Bank, Alfa-Bank, Tochka. We found neither Kaspi among them nor a Kazakh interface. The product is on the Russian register of domestic software, which means it is designed for data to be held inside Russia.
Umai is a Kazakh product: Kaspi POS and Kaspi Provider, QR payment by the parent right in the portal, tenge, a Kazakh interface and notifications, servers in Kazakhstan. Importing from Moyklass is standard for us and free: we move students, groups, memberships, remaining classes and payment history.
Bottom line. Test one scenario on a demo: the parent pays for a membership through Kaspi and the payment lands in the student's balance by itself.
What it costs for a year
The subscription is only part of the spend. We count everything that lands in the budget.
Calculation scenario150 students · 5 staff · 1 branch · 12 months
«Advanced+»
Subscription for a year
500,000 ₸41,667 ₸/mo when paid annually; «Basic» — 200,000 ₸ a year
Implementation and process setup
Included
Teaching side: timetable, attendance, memberships, payroll
Included
WhatsApp and Instagram in the CRM
Included
Mobile apps for teachers and parents
Included
Team training
Included
Support
Free, unlimited
Time to launch
1–2 days
Total for the first year
500,000 ₸
Moyklass
PRO, up to 25 groups
Subscription for a year
≈ 171,000 ₸2,543 ₽/mo — PRO up to 25 groups paid for 12 months *
Implementation and process setup
The «Basic» package — 60,000 ₽ ≈ 336,000 ₸; moving from your current CRM +18,000 ₽
Teaching side: timetable, attendance, memberships, payroll
Included — this is a strong side of the product
WhatsApp and Instagram in the CRM
36,000 ₸/mo — Wazzup24, for example432,000 ₸ a year
Mobile apps for teachers and parents
Student app is PRO only, 990 ₽/mo≈ 67,000 ₸ a year
Team training
7,000 ₽ for 2 academic hours ≈ 39,000 ₸
Support
Included, 08:00–20:00 Moscow time
Time to launch
On your own, or 10–30 working days with an implementation package
Total for the first year
from 670,000 ₸
The PRO subscription, the student app and a third-party service for WhatsApp conversations. Add 336,000 ₸ if you order the implementation package, and about another 101,000 ₸ to move data from your current CRM. Every center picks a different set — if you do not need messenger conversations, the figure is noticeably lower.
* An indicative calculation based on the official Moyklass pricing and the implementation page as of 08.10.2026, converted at 1 ₽ ≈ 5.6 ₸ on the publication date. A 150-student scenario means roughly 15–25 groups, so the «up to 25 groups» tier is used. The cost of a third-party messaging service follows providers' public rates. Check current terms with the vendor.
Centers that have already moved
Three stories from different niches — what it was like before and what changed after.
«Our whole network of children's centers moved to Umai CRM — records, communication and payments are now in one place.»
Kamilla Shungarina
Kinderly, a network of children's centers
«Before installing a CRM I studied and compared a lot of systems. Umai's main advantage is that every function we need is gathered in one system.»
Maksat Mukhtarov
«Kerbez» learning center
«WhatsApp chats and automatic notifications took the load off our admins — more sign-ups, fewer missed classes.»
Director of OLS
language center
Moving from Moyklass
without pausing the center
We move the student base, groups, memberships, remaining classes and payment history. We get the team ready.
The pilot goes live in 1–2 days — classes keep running.
1
Audit
and plan
We look at how your records work today, which processes matter most, and agree a launch plan. A 30–40 minute call.
2
Data
import
We move students, contacts, groups, memberships and remaining classes to an agreed structure. We check the numbers together with you.
3
Integrations
We connect WhatsApp and Instagram, plus telephony and Kaspi payments if needed, so enquiries and payments land in the card straight away.
4
Training
and launch
We walk admins, teachers and the owner through the scenarios, run a pilot on one group and lock in the working rules.
What we move over,
and what we set up fresh
We agree on this in writing before we start — so there are no surprises on day two.
Moved as is
Students and contacts
Groups and their rosters
Memberships and remaining classes
Payment history and debts
Teachers
Timetable for the current term
Set up at launch
Pipeline and sales stages
Robots and automatic tasks
Payroll rates
Roles and access rights
Message templates
Moved partially
Conversation history — it depends on the source and on which service it ran through. We talk this through before we start.
IMPORTANT: data migration and support are never billed. Turnkey onboarding is free on Extended+ and AI plans with a 12-month subscription; on Basic it is paid separately. Exactly what we move over, and what you start fresh in Umai from launch day, we agree in writing beforehand.
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UMAI CRM for your business?
Sign up and get a 7-day free trial immediately. Full functionality, no restrictions. Our support team will help with setup if needed.
Frequently
asked
questions
How does Umai CRM differ from Moyklass?
Both systems are built specifically for learning centers, and both have the teaching side — timetable, attendance, memberships, payroll. There are three differences. Price: in Moyklass the plan depends on the number of active groups and splits into «Basic» and PRO, while in Umai the subscription per center is flat. Contents: in Moyklass finance, cash desks, online payments, the student portal and the API are PRO only; in Umai they are in the subscription. Local fit: Umai works in tenge, supports Kaspi, has a Kazakh interface and stores data in Kazakhstan.
Which is cheaper for a center in Kazakhstan?
It depends on how your center is built. If you have few groups and many staff, the Moyklass subscription will be cheaper than ours. If you have more than 25–50 groups and need online payments, a student portal and WhatsApp conversations, the figures converge — and once you add a third-party messaging service and an implementation package, Umai comes out better. In the «What it costs for a year» block we priced both on the same scenario.
Can you pay for Moyklass from Kazakhstan in tenge?
The official pricing page quotes the cost in Russian roubles, taxes included. We found no tenge among the payment currencies — check the terms for Kazakh customers with the vendor. Umai invoices in tenge, works with Kazakh banks and issues closing documents under local rules.
Does Moyklass accept payments through Kaspi?
The integrations list shows Russian payment services: YooKassa, CloudPayments, PayKeeper, Sber, T-Bank, Alfa-Bank, Tochka. Kaspi is not among them. Online payments themselves, according to the official version-comparison table, are PRO only. Umai has Kaspi POS and Kaspi Provider connected, and a parent can pay for a membership by QR right in the mobile app — the payment lands in the student's balance immediately.
What is in the «Basic» version and what is PRO only?
According to the official version-comparison table, «Basic» includes students, branches, staff, memberships, leads, tasks, calls, broadcasts, the staff portal, payroll, up to 25 scenarios, widgets, contract templates and reports. PRO only: the student portal, goods and stock, online payments, finance, cash desks, student bonuses, scenarios beyond 25, and the API with webhooks. The student mobile app also works on PRO only and is billed separately — from 990 ₽ a month.
Is there a Kazakh interface?
We found a Russian interface in Moyklass; we found no Kazakh one in public sources. In Umai the interface, notifications and mobile apps work in Kazakh, Russian and English, and each employee picks their own language.
Where is student data stored?
Moyklass is a Russian product listed on the register of domestic software, which means it is designed for data to be held inside Russia. Umai stores Kazakh centers' data on servers in Kazakhstan — which matters when a center handles children's personal data and has to comply with local law.
How do you move data from Moyklass to Umai?
We export students, contacts, groups and rosters, memberships with remaining classes, payment history and debts, teachers and the timetable for the current term. Things that depend on configuration we set up fresh: the sales pipeline, robots, payroll rates, roles and message templates. What we move «as is» and what we start from scratch is agreed in writing before we begin. The import is free and the pilot goes live in 1–2 days.
Do you have to pay for the mobile apps?
In Moyklass the staff app is free on paid plans, while the student app is PRO only and costs from 990 ₽ a month per center account. In Umai two apps — one for students, parents and teachers, the other for admins and owners — are in the subscription with no surcharges and no cap on users.
Who is Moyklass a better fit for than Umai?
A center in Russia: the product is on the register of domestic software, there are tax-office certificates, integrations with Sber, T-Bank and YooKassa, and VKontakte lead forms. A tutor or a small studio with up to five groups — the free plan works there. And a center with few programmes but a big team: users do not affect the price.
Still have
questions?
Write to us on WhatsApp or leave your email — we will help you work it out and find the right fit.
The verdict on choosing a CRM
Both systems are vertical and both cover the teaching side. The choice comes down to where you operate, how you count money and how many programmes you run.
Choose Umai CRM if
Your center operates in Kazakhstan and takes payments through Kaspi.
And it matters that the cost of the system does not change when you open new programmes.
- You need Kaspi POS, Kaspi Provider and QR payment by the parent
- Invoices in tenge and closing documents under Kazakh rules
- You need a Kazakh interface for the team and for parents
- WhatsApp and Instagram conversations belong inside the card, without a separate subscription
- You have many groups and a growing number of programmes — the price should not follow
- You need a booking AI bot and conversation analysis that flags the owner
- Student data has to be stored in Kazakhstan
Moyklass
Choose Moyklass if
It is a mature product with nine years of history, a large knowledge base and a strong teaching side. For a Russian center, much of what we miss in Kazakhstan is there by default.
- Your center operates in Russia and pays in roubles
- You need tax-office certificates, YooKassa, Sber, T-Bank and VKontakte lead forms
- You are a tutor or a studio with up to five groups — there is a free plan there
- You have few programmes but many staff: users do not affect the price
- Your team is used to it and the system is configured for you
If you are unsure
We will show Umai on your own scenario: how we handle leads, how we count attendance and payroll, how a parent pays through Kaspi and which robots save your admins time.
BOOK A CONSULTATION →This comparison was prepared by the Umai CRM team from public sources, user scenarios and internal analysis as of 08.10.2026. Third-party services' features, pricing and terms may change. If you represent Moyklass and believe any of this needs correcting, get in touch and we will update it.
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