Paraplan is cheaper on the subscription
And that is fine: its entry plan is lower. The question is what it includes.
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Umai CRM vs Paraplan
Both solutions are built for learning centers. We compare feature depth, AI capabilities, mobile apps, integrations and total cost of ownership — so you can choose the CRM that covers all your center's needs.
Updated 20.09.2026 · prices verified against vendors' official sites
In short
Paraplan is an inexpensive, straightforward record system for a small center: the «Start» plan is cheaper than any of ours, and for a single branch with basic needs that is a sensible choice. The difference shows up in three places: on «Start» integrations are unavailable, messengers connect through a third-party service with its own subscription, and we found no native mobile app — the work happens in the web version. For a center in Kazakhstan, add payment in roubles and the absence of Kaspi.
Two mobile apps
One for students, parents and teachers, the other for admins and owners. In Umai that is part of the product, not a separate project.
Kaspi and tenge
Paying the subscription in tenge, Kaspi POS payments and self-service QR payment by the parent.
How we counted →Four scenes from
an ordinary day at a center
On the left, what happens. On the right, a live Umai screen — not a description of a feature.
Scene 01A WhatsApp enquiry
A WhatsApp enquiry
at 10:40 pm
A mother messages you on Saturday night. In Umai the conversation opens right inside the CRM: the AI bot answers on its own, knows the timetable and the open seats, books a trial class — and one tap on «Card» unfolds the lead beside it, with phone number, stage and owner.
Six months later, when that same mother comes back to renew, the whole conversation is in her card — not on the phone of an admin who has since left.
In UmaiChats are included in the «Advanced+» plan
In ParaplanThrough a third-party service — Wazzup24, for example; on the «Start» plan integrations are unavailable
Scene 02End of the month.
End of the month.
The teacher's payslip
The amount is calculated from the classes actually paid for in the period — allowing for substitutions, co-teaching and days off. The teacher sees the same payslip in the mobile app, so there is nothing to argue about.
Seven calculation schemes: per class, per hour, a share of payments, a share of working days, per day, salary, and salary plus a share.
In UmaiBuilt in, 7 calculation schemes
In ParaplanYes
Scene 03The membership is running out.
The membership is running out.
It will not renew itself
Three classes before it ends, a robot messages the parent on WhatsApp and assigns a task to the admin, while the student's card moves to the «up for renewal» stage on the client board. Nobody has to remember anything — the event happens by itself.
Eighteen such scenarios come ready out of the box and switch on in two clicks: trial reminder, first visit, missed class, overdue payment, birthday. No integrator required.
In Umai18 ready templates, two clicks to enable
In ParaplanLimited
Scene 04Who owes money
Who owes money
right now
Not at month end after a reconciliation, but as a single number on the dashboard. For every debtor: the amount, the group and a «send a WhatsApp reminder» button. The debt appears by itself when a student attends a class and there is no payment.
The parent can clear it themselves: the portal and the mobile app show the remaining classes, the amount owed and a Kaspi QR payment.
In UmaiDebt is tied to the class and the membership
In ParaplanYes; payments use Russian methods
Comparison table
Umai CRM vs Paraplan
Both products target learning centers — below we show where they overlap and where they differ.
Criterion
vertical, built for learning centers
Paraplan
record-keeping CRM for learning centers
Sales and communication
Lead board and sales pipeline
✓
Limited
Board for active clients — renewals and churn
✓ board by membership stage
Not found
WhatsApp and Instagram inside the card ?
✓ in the «Advanced+» plan
via Teletype service (extra charge)
Bulk messaging: WhatsApp, push, email
✓
Through a third-party service
Telephony with recordings linked to the card
✓ SipUni
Sipnet, Novofon, Mango Office
Robots and auto-tasks driven by center events ?
✓ 18 ready templates
Task planner, auto-notifications (SMS/email)
AI bot on WhatsApp that knows the timetable and open seats ?
✓ «AI» plan
Not listed on their website *
AI review of chats and calls: sentiment, flag to the owner
✓ «AI» plan
Not found
Teaching operations
Timetable: groups, one-to-one, substitutions, rooms
✓
✓
Attendance with automatic deduction from the membership
✓
✓
Memberships: freezes, balances, refunds, auto-renewal
✓
✓
Curricula: level → course → lesson, student progression
✓
Partly
Homework, grades, progress journal
✓
Partly
Gamification: points, stickers, coins, leaderboard
✓
Not found
Money
Payments, debts, student balance
✓ linked to the class and the membership
✓
Online payments from students (Kaspi, card acquiring)
✓ Kaspi and Kazakh banks
Not found
Self-service QR payment in the parent portal
✓
Not found
Teacher payroll: 7 schemes, substitutions, co-teaching
✓
✓
Extra sales and stock tracking
✓
Not found
Management and team
Plan/actual report: lead → visit → retention, 18 metrics
✓
Reports exist; the set of metrics differs
Roles, permission matrix, activity log
✓
✓
Branches and a network-wide overview
✓
"Network" plan (extra charge per branch)
Mobile apps (iOS/Android) ?
2 apps: one for students, parents and teachers, the other for admins and owners
No native app, mobile web version
Student, parent and teacher portals
✓
Available from the «Business» plan
Local fit and terms
Kazakh interface
✓
Not found
Data stored in Kazakhstan
✓ Kazakhstan
Servers in Russia
Price depends on the number of students and staff
No flat subscription per center
Yes — by number of clients and branches
Implementation and training
Included on «Advanced+» and «AI»
Free
Support
Free and unlimited
Included
Cost of ownership ?
from 41 $/mo when paid annually
from 990 RUB/mo; messengers — extra
Launch and onboarding
1–2 days
Usually 1–3 days
* Some features may require an active integration with a third-party provider and a separate subscription. Competitor information is provided in general terms.
What the table
does not show
The scenes above showed how it looks. Here are three things you only see over the long run: how the product is built, what the plan includes, and what the first year actually costs.
1
Entry price against the cost of running it
A low entry plan is a strong offer, and we will not pretend otherwise. There is one caveat: on «Start» integrations are unavailable and there is a cap on client numbers. For a center that handles enquiries in messengers, the working configuration becomes «Business» plus a third-party service for WhatsApp.
Umai starts higher, but the subscription already holds chats, robots, portals, apps, branches, stock, the time tracker and reports.
Bottom line. If you only need a register of classes and payments, Paraplan will do it cheaper. If you need enquiries, chats and apps, count the total.
2
Mobile apps
A teacher marks attendance between classes, standing at the classroom door. A parent checks the remaining classes while queueing at a shop. That happens on a phone, and a web version works worse there than an app.
Umai has two apps on iOS and Android: one for students, parents and teachers, the other for admins and owners. The teacher marks attendance in one tap and sees their timetable and payslip. The parent sees the timetable, remaining classes, any debt, homework and a payment button.
Bottom line. Ask on the demo what a teacher's working day looks like from a phone.
3
The Kazakh side
Paying the subscription in roubles, Russian payment methods, no Kaspi and no Kazakh language — for a center in Kazakhstan that is daily friction and a question about where student personal data is held.
Umai is a Kazakh product: tenge, Kaspi POS and Kaspi Provider, self-service QR payment in the parent portal, a Kazakh interface, servers in Kazakhstan.
Bottom line. If 90% of your parents pay through Kaspi, that is the first thing to check on a demo.
What it costs for a year
The subscription is only part of the spend. We count everything that lands in the budget.
Calculation scenario150 students · 5 staff · 1 branch · 12 months
«Advanced+»
Subscription for a year
500,000 ₸41,667 ₸/mo when paid annually; «Basic» — 200,000 ₸ a year
Branches
Included
Student and parent portal
Included
WhatsApp and Instagram in the CRM
Included
Mobile apps for teachers and parents
Included
Kaspi payments
Included
Implementation, training, support
Included in the subscription
Time to launch
1–2 days
Total for the first year
200,000 – 500,000 ₸
Paraplan
«Business» plan
Subscription for a year
≈ 137,000 ₸with a 20% annual-payment discount *
Branches
The «Network» plan, then a surcharge per branch
Student and parent portal
From the «Business» plan
WhatsApp and Instagram in the CRM
36,000 ₸/mo — Wazzup24, for example432,000 ₸ a year
Mobile apps for teachers and parents
No native one found
Kaspi payments
Not found
Implementation, training, support
Free
Time to launch
1–3 days
Total for the first year
≈ 569,000 ₸
137,000 ₸ for the subscription plus 432,000 ₸ for a third-party messaging service. On the bare subscription Paraplan is cheaper — that is honest, and if you do not need chats in the CRM the figure stays at 137,000 ₸. The difference is what is not included: WhatsApp and Instagram conversations, mobile apps, Kaspi, an AI bot and branches without surcharges.
* An indicative calculation based on the official Paraplan pricing as of 20.09.2026, converted at the National Bank of Kazakhstan rate on the publication date. The annual-payment discount follows the vendor's site. The cost of a third-party messaging service is counted separately. Check current terms with the vendor.
Centers that have already moved
Three stories from different niches — what it was like before and what changed after.
«Our whole network of children's centers moved to Umai CRM — records, communication and payments are now in one place.»
Kamilla Shungarina
Kinderly, a network of children's centers
«Before installing a CRM I studied and compared a lot of systems. Umai's main advantage is that every function we need is gathered in one system.»
Maksat Mukhtarov
«Kerbez» learning center
«WhatsApp chats and automatic notifications took the load off our admins — more sign-ups, fewer missed classes.»
Director of OLS
language center
Migrate from Paraplan stress-free
We'll help transfer your student database, groups, memberships and remaining classes.
We'll train your staff — launch in 1–2 days.
1
Audit
and plan
We look at how your records work today, which processes matter most, and agree a launch plan. A 30–40 minute call.
2
Data
import
We move students, contacts, groups, memberships and remaining classes to an agreed structure. We check the numbers together with you.
3
Integrations
We connect WhatsApp and Instagram, plus telephony and Kaspi payments if needed, so enquiries and payments land in the card straight away.
4
Training
and launch
We walk admins, teachers and the owner through the scenarios, run a pilot on one group and lock in the working rules.
What we move over,
and what we set up fresh
We agree on this in writing before we start — so there are no surprises on day two.
Moved as is
Students and contacts
Groups and their rosters
Memberships and remaining classes
Payment history and debts
Teachers
Timetable for the current term
Set up at launch
Pipeline and sales stages
Robots and automatic tasks
Payroll rates
Roles and access rights
Message templates
Moved partially
Conversation history — it depends on the source and on which service it ran through. We talk this through before we start.
IMPORTANT: migration, setup and training are part of the subscription — there is no separate implementation invoice. Exactly what we move over, and what you start fresh in Umai from launch day, we agree in writing beforehand.
Want to test
UMAI CRM for your business?
Sign up and get a 7-day free trial immediately. Full functionality, no restrictions. Our support team will help with setup if needed.
Frequently
asked
questions
What is the main difference between Umai CRM and Paraplan?
Both products are built for learning centers, but Umai offers native mobile apps for the team and students, built-in messengers without third-party services, an AI bot that answers clients in WhatsApp on its own (AI plan), and local data storage in Kazakhstan. Paraplan is a Russian product with a mobile web version and messengers via the Teletype service.
Does Paraplan have a mobile app?
As of the publication date, Paraplan does not have a native mobile app for iOS/Android. Instead, it offers a responsive web version for browsers. Umai CRM provides separate native apps for admins and for students/parents.
Can I migrate data from Paraplan to Umai CRM?
Yes. We'll help export the student database, groups and memberships from Paraplan and import them into Umai. Migration usually takes 1–3 days including team training.
How are messengers connected in Umai and Paraplan?
In Umai CRM, WhatsApp and Instagram are connected directly — chats appear in the student card. In Paraplan, messengers (WhatsApp, Telegram, Viber) work via the third-party Teletype service, which usually requires an additional fee.
How does pricing compare?
Paraplan subscription starts from 990 RUB/mo (Start plan, up to 80 clients, no integrations). Business plan with integrations — from 2,550 RUB/mo. Umai CRM — from 16,700 ₸/mo billed yearly, with mobile apps, messengers and support already included. The total cost depends on the feature set you need.
Where is data stored?
Umai CRM stores data on servers in Kazakhstan, which may be important for compliance with local personal data legislation. Paraplan servers are located in Russia.
Does Paraplan support Kaspi payments?
As of the publication date, Paraplan is focused on the Russian market and uses Russian acquiring (Modulbank). Integration with Kaspi Pay and Kazakh payment systems may not be available. Umai CRM supports Kaspi Pay and local banks.
Does Paraplan's Start plan have limitations?
The Start plan is limited to 80 clients, 1 branch and does not include integrations (messengers, telephony, student portal, booking widget). For full functionality, you typically need the Business plan.
Is Paraplan suitable for learning centers in Kazakhstan?
Paraplan is a Russian product focused on the Russian market. It may work if local data storage, Kaspi payments and a native mobile app are not critical. Umai CRM was originally built for the Kazakhstan and Central Asia market.
Can I try Umai CRM for free?
Yes, Umai CRM offers a free trial period. You can sign up and test all features — schedule, memberships, sales funnel, messengers and mobile apps — at no charge.
Still have
questions?
Write us on WhatsApp or leave your email — we'll help you figure it out and find the right solution.
CRM selection verdict
Both solutions specialize in learning centers — the choice depends on your region, need for mobile apps and integrations.
Choose Umai CRM if
- You need native mobile apps for admins and students
- Direct WhatsApp and Instagram integration without third-party services is important
- You need payments via Kaspi Pay and Kazakh banks
- Local data storage in Kazakhstan matters
- You need a WhatsApp AI bot, robots and tasks for responsible staff
- You operate in Kazakhstan or Central Asia
Paraplan
Choose Paraplan if
Paraplan is a specialized CRM for learning centers focused on the Russian market with an affordable entry price.
- Your learning center operates in Russia and uses Russian payment systems
- A mobile web version instead of a native app is acceptable
- Messengers via the third-party Teletype service are an acceptable option
- You need a budget start from 990 RUB/mo for a small center
- Registration in the domestic software registry (for Russian government institutions) is important
Not sure which to choose?
We'll show you Umai on your scenario: how we manage leads, track attendance and payroll, and which robots save admin time.
BOOK A CONSULTATION →This comparison was prepared by the Umai CRM team based on public sources, user scenarios and internal analysis as of 20.09.2026. Features, plans and terms of third-party services may change. If you represent Paraplan and believe any data needs correction, please contact us.
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